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Customer Survey: Faster Prospecting, Better Performance with ZoomInfo

Zoominfo

Broad economic and societal shifts — amplified by the COVID-19 pandemic and continued technological disruption — are resulting in longer sales cycles, more discerning buyers, intensifying competition, and lingering uncertainty. As a result of this shift, efficient, cost-effective prospecting has become vital.

Survey 130
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Truth Bomb: Salespeople All Look Alike to B2B Buyers

No More Cold Calling

How do B2B buyers tell one internet security company from another? There’s nothing unique and certainly no reason for B2B buyers to spend time hearing their pitches. None of us stands out to B2B buyers. But buyers don’t actually buy software. But buyers don’t actually buy software. One IT provider from another?

B2B 177
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Fake Prospects, Fake Buyers, Fake News

The Sales Hunter

The prospect agrees to take your meeting, and they even agree to your demo call. You get hit hard as this new favorite customer tells you that they have to take it to others to get an approval to buy. The solution lies not in being more forceful with how you close, but rather, being more open with how you prospect.

Buyer 160
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What Buyers Need From Sellers

Partners in Excellence

Too often, there is an alignment challenge between what buyers need and what sellers do. We seem to be on diverging paths, and this creates problems for both buyers and sellers. What don’t buyers need from sellers? Likewise, they don’t need our “glamour list,” all the great logos and customers.

Buyer 119
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2020 Database Strategies and Contact Acquisition Survey Report

Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance. New tactics to acquire data to reach marketing goals.

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Sales prospecting made easier

Sales 2.0

This post describes a framework that I have found over the last two decades can really change the math on prospecting. Humans, aka your prospects, don’t care about?your?problems Consider the following questions to help you get into your prospects’ shoes and see how you can serve them. Your prospect decides to do?

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Know The Prospective Buyer

MTD Sales Training

Know The Prospective Buyer. Buyer Traits. While every person is different, you will find that most prospective customers fit into certain categories. However, you will find that they provide a good overall view of commonalities in the different types of buyers. Different Prospective Buyer Types.

Buyer 120
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So What. So What's Changed?: A Conversation on Customer Engagement for 2022 and Beyond

Speaker: Peter Turley, Author and Award-Winning Marketing & Sales Speaker

Our job isn’t to remain stalwart in the face of this trend, but to tailor the way we present our business that meets the buyer where they are now. When your first impression to your prospective buyer grows more and more salient, how should you be rethinking ways to engage with them? when engaging your potential buyer.

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

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Essential Guide to Sales Engagement – Overcome the Challenges of Remote Selling

Sales teams are trying to prospect, connect, and manage an effective sales cycle, yet many companies are falling short of hitting their sales numbers. Sales engagement takes a broad view, leveraging process, tools, training, and a host of other capabilities to ensure that your efforts align with each prospect along their buyer journey.

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Strategic ABM Gifting: A CMO’s Silver Bullet to Engage the Enterprise

Today’s customers are hungry for human connections, but how do you break through the digital noise? You can target accounts and prospects by sending gifts or direct mail. Download Sendoso’s complimentary eBook to learn: Effective ways to level up your gifting strategy for the enterprise customers.

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How to Transform Training with Conversation Intelligence Technology

Speaker: Jonathan Carlson, Senior Director of Marketing, Allego & Jake Miller, Senior Product Marketing Manager, Allego

This technology isn’t new, but its expanding applications across the learning and enablement feature set are unlocking exciting possibilities that can significantly improve your team’s messaging, customer/buyer experience, and revenue. Surface and act on coachable moments at scale. Save your seat today!

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.