SBI Growth

DECEMBER 24, 2012

(Deciding to better understand how your Buyers buy is a GREAT decision!). Failure to Map the Buyer’s Journey. Again and again, we encounter sales leaders who are certain they know their customers. Today’s Buyers are educated. Without researching how customers make a purchase decision, your sales force could be misaligned.

Hiring 326

Hiring Lead Rank Collateral Demand Generation 326

Score More Sales

SEPTEMBER 9, 2013

This was a tip I learned from one of the most favorite of my 21 sales managers over my selling career – a former IBM top sales rep and leader who would say this so regularly that it was ingrained in my 20-something brain and has been there ever since. Prospects and buyers are so busy. What works for you?

Inside Sales 222

Inside Sales Lead Rank Lead Scoring Buyer Persona 222

SBI Growth

JANUARY 24, 2013

Because Sales and Marketing organizations are adjusting to the new B2B buyer behavior. Stitch the sales and marketing organizations together by making data meaningful via a robust sales performance management system. Over the last several years we have all seen significant shifts in sales and marketing.

Sales Qualified Lead 297

Sales Qualified Lead Marketing Lead Rank Marketing Qualified Lead 297

SBI Growth

SEPTEMBER 23, 2012

says the Sales rep). Product- or seller-centricity does not match today’s buyer. They already know about your product and feature set and are almost 60% down the buying path (per the Sales Executive Council). What buyers need your help with is if they’ve correctly diagnosed their issue in the first place.

Education 303

Education Penetration Customer Service Sales Qualified Lead 303

Pointclear

JULY 26, 2016

With so little follow-up, they’re reaching, on average, only 25% of available buyers. This means that 75% of the marketing dollars spent on lead generation are wasted. If your company is average, you are only following up 10-25% of the leads you give your salespeople which means you are wasting 75% of your lead generation budget!”.

Marketing 100

Marketing Lead Generation Top of Funnel Funnel 100

Score More Sales

APRIL 1, 2013

When you have a true inside sales job you are either working with a quota to get a certain number of quality tasks accomplished each day. number of meetings or demos set up with qualified buyers. number of appointments set for an outside rep to call on – with qualified buyer. OR , you have dollar quotas to hit.

Inside Sales 225

Inside Sales Infusion Sales Qualified Lead Call-back 225

Gong.io

JULY 11, 2022

An inside BDR (Business Development Representative), for instance, focuses on prospecting and pre-qualifying outbound leads. An inside AE ( Account Executive ) takes meetings booked by BDRs or directly by the buyer, presents product demonstrations, and closes contracts. Vastly different roles, but still both inside sales positions.

Inside Sales 62

Inside Sales Outsourcing Services Hiring Sales Qualified Lead 62

Score More Sales

APRIL 15, 2013

“You have two ears and one mouth for a reason,” said my sales manager years ago, and it wasn’t the first time he had said it. There are two main reasons you want to listen more than you talk when having a conversation with a buyer: 1) You won’t learn anything if you do all the talking. I’m serious.

Inside Sales 205

Inside Sales Outbound Buyer B2B 205

The Pipeline

AUGUST 8, 2011

But in ways that sabotage the sale but scaring and/or alienating the buyer. One of the things I hear most often from people we train is that they want to create “urgency” in their buyers. But if that desire manifests itself in the wrong way, they tend to disaffect buyers. Funnel management. Hiring Sales Talent.

ACT 244

ACT Pipeline Top of Funnel Hiring 244

Score More Sales

MARCH 11, 2013

When you work as a sales professional you are representing your company, its products, and services to the many potential buyers that you come across. You also represent the buyer to your company. One of the best places to start in developing your own personal brand is to be known as someone who helps all sides win.

Inside Sales 212

Inside Sales Lead Rank Lead Scoring Outbound 212

SalesLoft

NOVEMBER 17, 2020

To make the most of your investment, you must first understand what your sales team needs. Here are five things every organization should consider when deploying a Sales Engagement platform. Your Lead Management Process Flow. Do you have a formal lead management process? Develop buyer personas.

Top of Funnel 105

Top of Funnel Lead Rank Lead Scoring Buyer Persona 105

Pointclear

JUNE 15, 2017

If the raw lead count is high but there is a mere trickle going to the salespeople, you have a substantial problem. You are: Delaying talking to buyers and reducing your chances of making the sale by 50%, because salespeople, on average, aren’t getting the leads until weeks after they’re created. This cost the company $1.2

Sales Qualified Lead 140

Sales Qualified Lead Lead Rank Lead Scoring Telemarketing 140

The Pipeline

MARCH 2, 2012

Price continues to be the boogie man for many sales people; soft economies just serve to compound and heighten the situation giving buyers an obvious lever in sales negotiations. Given that, I ask why sales people choose to focus on price, when there are clearly other factors buyers rank higher than price.

Pipeline 237

Pipeline Twitter Lead Rank Lead Scoring 237

Zoominfo

JUNE 6, 2019

Sales prospecting—a common source of misery for most sales reps—is a critical aspect of selling for nearly all businesses. Prospecting strategies uncovers potential buyers, fuels an organization’s sales pipeline , and provides important context to future sales conversations. What Is B2B Sales Prospecting?

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

The Pipeline

FEBRUARY 6, 2012

Stored in Attitude , Business Acumen , Communication Strategy , EDGE Sales Process , Impact Questions , Questions , Sales Leadership , Sales Success , Sales eXchange , execution. Questions create interesting experiences for people, and don’t forget, buyers are people. Funnel management. HR Management.

Pipeline 212

Pipeline Hiring Top of Funnel Cold Calling 212

The Pipeline

AUGUST 16, 2011

A couple of months ago in the Pipeline, I published a piece called Long Live The Status Quo , which challenged the way most people look at buyers commonly referred to as being in Status Quo Zone. That is how most people see an initial negative response from a buyer, as rejection, rather than correction.

Pipeline 267

Pipeline Lead Rank Lead Scoring Sales Qualified Lead 267

Pipeliner

NOVEMBER 18, 2023

To rebuild the team, Andrew worked with someone to create a sales playbook that outlined their processes and steps for lead management, email sequences, and more. Andrew mentioned a statistic from McKinsey that 80% of software buyers prefer not to speak to someone. Before purchasing software, which surprised him.

Software 52

Software Software Hiring Sales Process 52

The Pipeline

FEBRUARY 20, 2012

By now you would think that there are few if any sales people who do not understand the importance of “next steps” in sales. This why, the next step is the objective of any interaction with a buyer. Many reps still wait to the end of the meeting to both develop and present the next step to the buyer.

Pipeline 218

Pipeline Top of Funnel Hiring Demand Generation 218

SBI Growth

AUGUST 8, 2012

Over the last 12 months we: Surveyed over 10,000 sales representatives. Surveyed over 4,500 sales managers. Reviewed over 5,000 documents from with some the world’s best B2B sales organizations. B2B companies are assigning their Marketing teams with lead quotas tied directly to a percentage of the corporate sales goal.

Quota 276

Quota Demand Generation Agencies Marketing Demand Generation 276

The Pipeline

FEBRUARY 8, 2012

Often the only differentiation available is how YOU sell; and even then the differentiation is only that which the buyer perceives. So the only thing left is to differentiate yourself by helping the buyer achieve his/her objectives. Identify buyer’s objective. Funnel management. Hiring Sales Talent.

Pipeline 228

Pipeline Top of Funnel Cold Calling Webinar Metrics 228

SBI Growth

FEBRUARY 18, 2014

A clear road map leads to quicker results. Most sales managers do not identify the key metric for onboarding success. A sales manager should define a set of onboarding activities that drive the right selling behavior. Marketing / Demand Generation Campaigns / Lead Management. Product Knowledge.

Hiring 202

Hiring How To Buyer Persona Demand Generation 202

The Pipeline

MAY 13, 2011

My presentation, “Customer 2.0, ” focused on how the buyer has changed and has more power than ever before. The new buyer interacts with an organization when he or she is ready (not before), does the vast majority of research online without the vendor’s help, is distracted, and so forth. Buyers buy from people they like (and respect).

Report 244

Report Pipeline Top of Funnel Webinar Metrics 244

The Pipeline

DECEMBER 12, 2011

If you were to sell at a price that represented full value for you, your company, and the buyer then there wouldn’t be that much talk about the whole thing would there? Lets start with the definition: Buyers will see value in those things that eliminate barriers and gaps between where they are now, and their objectives. HR Management.

Pipeline 225

Pipeline Hiring Lead Rank Lead Scoring 225

The Pipeline

OCTOBER 26, 2011

Stored in Attitude , Business Acumen , Communication , EDGE Sales Process , Impact Questions , Interactive Selling , Proactive , Sales Strategy , Sales Success , Sell Better , Value , Video , execution. One word that is used a lot in sales, probably over used, is Value. Funnel management. Hiring Sales Talent.

Pipeline 240

Pipeline Lead Rank Lead Scoring Cold Calling 240

Pointclear

JANUARY 22, 2013

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Alice is the marketing manager of a medical device company. Cindy is the sales manager. She didn’t want to ambush the sales manager.

Lead Rank 170

Lead Rank Lead Scoring Leads Marketing Qualified Lead 170

Pointclear

NOVEMBER 27, 2017

Territory turnover for this new sales manager isn’t unusual, but the solution can be evasive, expensive and humbling. Experienced sales managers, however, know how to deal with it. He had 10 sales territories in his domestic North American sales force. So, What’s a Sales Manager to Do?

Forecasting 124

Forecasting Sales Forecasts Territories Sales Qualified Lead 124

The Pipeline

JANUARY 27, 2012

Ah, value, the ever-present and undefined term in sales, so before going further let’s define value right here: Definition of Value: Those offerings that remove barriers, obstacles, or helps bridge gaps present between where the buyer is now – and – their objectives! Funnel management. Hiring Sales Talent.

Pipeline 236

Pipeline Negotiation Lead Rank Lead Scoring 236

LeadBoxer

JUNE 9, 2020

There’s a new buzzword on the minds of sales managers across the country: sales enablement. The idea is to provide your sales teams with the resources they need to excel. Sales enablement is sales empowerment , and it’s more important now than it’s ever been. It’s not a new concept, just a new name.

Sales Enablement 89

Sales Enablement Ideal Customer Profile Case Study Hiring 89

The Pipeline

OCTOBER 10, 2011

No bad, even better when the buyer accepts the next step and the process moves forward towards agreement. Of course there are times when the buyer doesn’t agree; you can test, back track, reposition things, or do any number of things that can help you reposition, retest your next step, or even your Plan B. Funnel management.

Pipeline 230

Pipeline Hiring Top of Funnel Cold Calling 230

The Pipeline

JUNE 15, 2011

For some it is the “competition”, encouraging sellers to focus on the buyer’s circumstance and market view rather than product. This has become much more the case since the introduction of the marketing term Sales 2.0. Funnel management. Hiring Sales Talent. HR Management. Lead Management.

Pipeline 241

Pipeline Cold Calling Webinar Metrics Hiring 241

Hubspot Sales

JULY 27, 2023

Among others, solutions like ChatSpot allow sales reps to automatically set up new CRM profiles, create new lead segments, generate data from reports, and even send follow-up messages on their behalf. Prospect and Lead Management A steady stream of leads keeps businesses afloat. Here’s where AI comes to the rescue.

Sales Enablement 74

Sales Enablement Lead Rank Lead Scoring Strategy 74

Score More Sales

MARCH 25, 2013

The idea that you must be a visionary to succeed in an inside sales position may seem daunting to some and a challenge to others. It is true – being in a position to help listen to, influence, and support buyers making the best decisions they can make while growing your company’s revenues takes a visionary stance.

Inside Sales 174

Inside Sales Guidelines Outbound Lead Rank 174

SalesLoft

NOVEMBER 2, 2023

Savvy sales managers are turning to sales automation to boost productivity — and the bottom line. Let’s take a look at the sales tasks that can be automated, the benefits, and the types of sales automation that will help you the most. What is sales automation? Everyone is being asked to do more with less.

Sales Automation 52

Sales Automation Lead Rank Lead Scoring Sales Qualified Lead 52

The Pipeline

JANUARY 16, 2012

As a result, often the only difference is the way sales people sell not the product itself, it is the seller that can best engage, spark the imagination and understanding of the buyer that will truly differentiate the experience and the outcome, not the product itself. Yes challenge it, may seem odd, but it is your edge.

Pipeline 214

Pipeline Hiring Cold Calling Lead Rank 214

The Pipeline

NOVEMBER 10, 2011

Stored in Attitude , Buying Process , Cold calling , Communication Strategy , EDGE Selling , Gap Selling , Interactive Selling , Planning , Proactive , Prospecting , Sales Strategy , Sales Tip , Success. The message from blogs, webinars, tradeshows is clear: The buyer has changed and so must your prospecting strategies.

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

The Pipeline

FEBRUARY 15, 2012

The Pipeline Renbor Sales Solutions Inc.s Sales Force (Mis)Alignment. Stored in Business Acumen , Coaching , Demand Generation , Hiring Sales Talent , Planning , Sales Force Alignment , Sales Leadership , Sales Management , Sales Strategy , Sales Success , Sales eXchange , execution.

Pipeline 223

Pipeline Hiring Demand Generation Demand Generation Targets 223

The Pipeline

JULY 18, 2011

If you can get agreement from a buyer that using your service, they will save $20,000 a year; or using your service they can increase sales resulting in a $25,000 increase in net earnings, you can then extrapolate that out over the life of the service you sell. Funnel management. Hiring Sales Talent. HR Management.

Pipeline 271

Pipeline Lead Rank Lead Scoring Top of Funnel 271