The ROI Guy

MARCH 24, 2013

For traditional white paper campaigns, it now takes significantly more reach to generate the same amount of lead responses. Here’s a couple of reasons we may be seeing the change: Marketing overload – Buyers now receive 32% more marketing campaigns than they did just five years ago (SiriusDecisions).

Ideal Customer Profile 68

Ideal Customer Profile Eloqua Campaigns Marketo 68

ExecVision

JANUARY 22, 2019

Eloqua started taking this approach years ago. If they’re doing paid campaigns on social media, ask them to include targeting toward the senior level contacts of the account. The best way to avoid it? Start higher in the first place. Use the inbound lead as a springboard to the correct level. Not too keen on going over someone’s head?

Decision Maker 40

Decision Maker Eloqua Sales Qualified Lead Social Media 40

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

The Pipeline

JULY 29, 2011

It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. If you don’t have your inbound web strategy in place, outbound sales will have to work harder to find prospects and nurture them. Ask your prospects what you can do to help them learn your products and how they can help.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

The ROI Guy

MARCH 6, 2017

Here’s some of our conversation: Tell me a little about one of your favorite Business Value campaigns / programs you’ve developed and rolled out recently? Recently I had the chance to work with Microsoft on a business value campaign and ROI tool for Window 10 Software Assurance and Enterprise.

Lead Rank 45

Lead Rank Lead Scoring ROI Microsoft 45

Nutshell

NOVEMBER 7, 2019

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. LEARN MORE.

CRM 91

CRM Tools Prospecting Lead Rank 91

Salesmate

JUNE 15, 2021

Marketing is what reflects your brand in front of your prospects and customers. Marketers spend most of their time connecting and engaging with prospects, managing customer information, and capturing more leads. Marketing automation takes an omnichannel approach that automates every single process, from prospecting to capturing leads.

Software 52

Software Software Marketing Scale 52

LeadFuze

JANUARY 1, 2022

Need Help Automating Your Sales Prospecting Process? When it comes to scaling, this is a problem because you need outsource sales team representatives for only some campaigns. You can hire a outsource sales team specialist who does not consult with clients but instead goes out and meets prospects face-to-face.

Outsourcing Services 52

Outsourcing Services Sales Outsourcing Hiring Lead Rank 52

OutboundView

SEPTEMBER 20, 2018

We hear prospects say things like “we target the mid-market” or “we focus on enterprise customers” – but what does that actually mean? They help businesses clearly define who the key decision makers and influencers are at a prospective company. This means your tools and systems must enable your teams to run campaigns over time.

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Zoominfo

AUGUST 7, 2018

Marketers can leverage CRM tools for a number of tasks, including audience segmentation, project management, campaign management, and more targeted marketing. With HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Highly-targeted, marketing campaigns. Team Collaboration.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

The Sales Association

MAY 22, 2011

Just as it is a waste of time and money to launch a direct mail campaign without determining the follow-up, it is also a waste of time to invest in cold calling if you are not in a position to capture the information on every call, assign them to a communication path, and stay in touch, consistently.

Telemarketing 24

Telemarketing Lead Generation Outsourcing Services Sales Qualified Lead 24

Zoominfo

AUGUST 7, 2018

Marketers can leverage CRM tools for a number of tasks, including audience segmentation , project management, campaign management, and more targeted marketing. Here are a few top choices: HubSpot HubSpot, marketers can build targeted lists and automate things like email campaigns and lead scoring. Highly-targeted, marketing campaigns.

B2B 130

B2B Tools Lead Rank Lead Scoring 130

DiscoverOrg Sales

SEPTEMBER 13, 2018

Be aware of what projects are coming down the pipe, and what your prospective company is focused on. Here’s a common process our sales team has used successfully: Day 1: Call the prospect. Bryerton offers this example : Suppose he is trying to reach out and noticed his prospective company had an open rec for VP of Marketing.

Intent Data 162

Intent Data Strategy Hiring Marketo 162

DiscoverOrg Sales

SEPTEMBER 13, 2018

Be aware of what projects are coming down the pipe, and what your prospective company is focused on. Here’s a common process our sales team has used successfully: Day 1: Call the prospect. Bryerton offers this example : Suppose he is trying to reach out and noticed his prospective company had an open rec for VP of Marketing.

Intent Data 120

Intent Data Strategy Hiring Marketo 120