Hubspot Sales

MARCH 19, 2022

If your competitors have any collateral like case studies, take a close look at it. No matter what type of business you run, you should always be asking yourself a very important question: "Is it easy for customers to do business with me?" One way or another, dig in.

Retail 100

Retail Consumer Up-Sell Google 100

Pipeline

MAY 30, 2023

Customer service: support teams communicate with customers; they know (a.) why customers leave, (b.) where to find the failure points in your products and services. Who’s Responsible for Sales Enablement? While sales managers take the lead role, sales enablement is a team effort.

Sales Enablement 52

Sales Enablement Top of Funnel Outsourcing Services Sales Qualified Lead 52

Hubspot Sales

MARCH 2, 2018

It's your job to make your product/service a priority that deserves budget allocation now. Share case studies of similar companies that have saved money, increased efficiency, or had a massive ROI with you. Ask your prospect what objections they anticipate, and help them prepare the business case for adopting your product.

Objections 145

Objections How To ROI Call-back 145

Allbound

SEPTEMBER 12, 2018

Higher-tier partners also receive free sandbox access, joint collateral, a dedicated Partner Success Manager, and more. They also include testimonials and case studies from existing partners on their site, to boost trust and engagement with potential partners. Zendesk’s Customer Service and Engagement Platform.

Commission 112

Commission Referrals Hubspot Marketo 112

DocSend

APRIL 26, 2019

From enterprise clients to longtail users, there’s tremendous value in tailoring follow-up to onboarding users who have or have not engaged with the collateral you’ve sent. You can even assess whether the collateral users do access is working, by tracking page-by-page bounce rate, time spent on page, and more.

Churn 49

Churn Customer Lead Rank Collateral 49

Partners in Excellence

JUNE 24, 2015

” It then goes on to laundry lists including, more and higher quality leads (what they really want is people ready to issue a PO to us), more and better collateral, more and better case studies, references, tools, demos, better competitive information and good “knock-offs,” easier contracts, better customer services, stronger marketing (..)

Collateral 48

Collateral Case Study Lead Rank Lead Scoring 48

DocSend

DECEMBER 12, 2019

You can even assess whether the collateral users do access is working by tracking page-by-page bounce rate, time spent on page, and more. DocSend provides an affordable way for customer success professionals to do this. According to Groove , 68% of customers churn because they believe you don’t care about their needs.

Churn 52

Churn Lead Rank Report Collateral 52

Partners in Excellence

JULY 24, 2013

Have you ever actually read your content, collateral, case studies, other materials? You should know what your customers are getting and reading. Are you reading it with a “customer’s mindset,” or your mindset. Customer Service Is Overrated!

Customer 91

Customer Automotive Call-back Channels 91

DocSend

APRIL 26, 2019

From enterprise clients to longtail users, there’s tremendous value in tailoring follow-up to onboarding users who have or have not engaged with the collateral you’ve sent. You can even assess whether the collateral users do access is working, by tracking page-by-page bounce rate, time spent on page, and more.

Churn 40

Churn Customer Lead Rank Collateral 40

Customer Centric Selling

SEPTEMBER 20, 2013

They stopped handing out collateral on all the bells and whistles. Instead,they produced case studies from top clients. They changed their messaging to focus on customer care. They picked up 2 new clients in Q3 that were drawn to the customer service approach. They put down their product pitches.

Sales Tools 45

Sales Tools Tools Training Collateral 45

Zoominfo

SEPTEMBER 25, 2020

According to Gallup, the analytics company well known for its polls, if companies can connect with B2B customers by acting as trusted advisers, those businesses enjoy 50% higher revenue and 63% lower customer churn. If they are happy, ask them for quotes and case studies and use these as early collateral for your sales team.”.

Loyalty 190

Loyalty Scale Customer Marketing 190

Zoominfo

SEPTEMBER 25, 2020

According to Gallup, the analytics company well known for its polls, if companies can connect with B2B customers by acting as trusted advisers, those businesses enjoy 50% higher revenue and 63% lower customer churn. If they are happy, ask them for quotes and case studies and use these as early collateral for your sales team.”

Loyalty 130

Loyalty Scale Marketing Customer 130

The ROI Guy

FEBRUARY 2, 2011

Over the past 18 months, the survey results indicate that CFOs have assumed significant additional responsibilities for several key groups, including: information technology (43%), human resources (39%), production (38%), customer service (37%), and even marketing / sales (33%).

Buying Cycle 45

Buying Cycle ROI Journal Case Study 45

Hubspot Sales

AUGUST 23, 2023

No one wants to be the first customer and work with a company without credibility or experience. Mentioning one of your customers and the results you delivered to them makes you less of a risk. You can attach client case studies to provide your prospect with a detailed preview of your work.

B2B 78

B2B Lead Rank Lead Scoring Marketing Qualified Lead 78

Showpad

DECEMBER 9, 2019

The department creates social posts, blogs, brochures, and other collateral for this purpose – work that will ultimately serve as Sales enablement content. Account managers or customer service personnel work hard to keep buyers engaged with the organization long after those initial transactions are completed. .

Sales Enablement 52

Sales Enablement Hiring Analytics Face-to-face 52

Showpad

OCTOBER 8, 2019

Marketing content like customer success stories, case studies, sales one-pagers, FAQs, eBooks, video testimonials, and whitepapers are Sales tools just as much as any high-powered automated tool or top-notch Sales coach. Let’s start with the former: Internal mapping. Decide which is best for your organization.

Sales Enablement 45

Sales Enablement Top of Funnel Lead Rank Account Based Marketing 45

Mindtickle

APRIL 30, 2020

Marketing and operations provide case studies, documentation, and other resources that the sales team needs, and a sales enablement platform makes it easy to access those resources and track how reps are engaging with them. Customized Collateral. Agility is accessible whenever it is needed. Social Selling. Target Buyers.

Sales Enablement 52

Sales Enablement Tools Lead Rank Sales Qualified Lead 52

Mindtickle

APRIL 30, 2020

Marketing and operations provide case studies, documentation, and other resources that the sales team needs, and a sales enablement platform makes it easy to access those resources and track how reps are engaging with them. Customized Collateral. Agility is accessible whenever it is needed. Social Selling. Target Buyers.

Sales Enablement 52

Sales Enablement Tools Lead Rank Sales Qualified Lead 52

Mindtickle

APRIL 30, 2020

Marketing and operations provide case studies, documentation, and other resources that the sales team needs, and a sales enablement platform makes it easy to access those resources and track how reps are engaging with them. Customized Collateral. Agility is accessible whenever it is needed. Social Selling. Target Buyers.

Sales Enablement 52

Sales Enablement Tools Lead Rank Sales Qualified Lead 52

Sales Hacker

AUGUST 30, 2019

As a Sales Operations Manager in the digital document space, I’ve seen thousands of proposals, contracts, and pieces of sales collateral from hundreds of companies come across my desk — and the one thing I know for sure is that not all sales engagement content is created equal. Things like: Customer testimonials. Case studies.

Sales Enablement 67

Sales Enablement Collateral How To Case Study 67

Showpad

NOVEMBER 11, 2020

If your organization is aiming to improve sales effectiveness, leverage marketing collateral and win deals faster than ever before, a sales enablement program is a productive place to start. How do you personalize every customer journey? What is sales enablement? So it’s in everyone’s best interest to keep this index updated.

Sales Enablement 72

Sales Enablement Benefit Top of Funnel Hiring 72