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CMO: Are you going to have a job in 2014

SBI Growth

Loss analysis – how would the solution have helped avoid lost opportunities? Benefits (Social Business Communication case study) if executed correctly: Time or employee productivity (15%) – for sales this is huge. Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), How will the leadership team lead?

Eloqua 316
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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

She has produced hundreds of white papers, case studies and eBooks for a range of organizations, including some of the world's leading technology companies. As CMOs across industries continue to fight for a seat at the executive table, they should seize the opportunity to do so by helping their organizations become customer centric.

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Trick or Treat? Dreamforce Goodies for B2B Marketers

SBI

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. Read more including the Zendesk case study. Radius ( radius.com ) describes their tool as a “marketing intelligence platform.”

Lead Rank 122
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Are White Papers Dead?

The ROI Guy

With the extra profile information, Alinean Interactive White Papers are able to capture a significant amount of customer intelligence, passing the additional profiling to marketing automation solutions such as Eloqua or Marketo to provide for better qualification and nurturing.

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Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

I had the opportunity to lead a Thought Leaders panel from the best business value solution providers, including our own, Mark Schlueter, who shared his great experience from decades of enterprise selling and team leadership at HPE, and business value tool development Microsoft, Intel, Dell and many other B2B firms.

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Data Demystified: Email Accuracy & Verification

Zoominfo

We also see the email verification process as a unique opportunity to provide additional value to our users. To learn more about ZoomInfo’s data quality and how we can help your team hit their number, check out the following case studies: How marketing automation provider Eloqua decreased bounce-backs by approx.

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Some are taking a more comprehensive approach using tools like Marketo and Eloqua. Which “new media” practices present an opportunity to fortify the lead generation process when used in conjunction with telemarketing? For example, email, blogging, twitter, websites/landing pages, twitter, or video.