Pointclear

JANUARY 26, 2012

But what are the most effective outbound marketing channels for kicking off a business relationship? Let me go out on a limb and propose the top five media for your lead generation toolkit. Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods.

Media 233

Media Direct Mail netFactor Trade Show 233

Tenbound

JANUARY 26, 2024

Segment your prospect list based on specific criteria and tailor your language and content to each segment. Personalization shows that you’ve done your research and increases the likelihood of engagement and response. Explore other channels, such as social media platforms, to expand your outreach efforts.

Case Study 64

Case Study Segment Social Media Follow-up 64

Sales and Marketing Management

NOVEMBER 6, 2020

For example, as fears of a toilet paper shortage led to a scramble to stock up in the early days of the pandemic, Cottonelle issued a direct response to consumers to help ease concerns about toilet paper supply and discourage panic-buying. It’s not possible unless marketers have the resources and authority to move quickly.

Marketing 166

Marketing Trends Government Face-to-face 166

Connext Digital

SEPTEMBER 25, 2019

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier.

Advertising 58

Advertising Advertising Consumer Campaigns 58

Connext Digital

SEPTEMBER 30, 2019

These digital marketing campaigns are created to grow brand awareness, attract prospects, and improve brand image—all for the purpose of boosting profitability. Unlike direct response ads that focus on spiking sales and generating profits within a set period, the results of branding ads are more gradual and steadier.

Advertising 40

Advertising Advertising Consumer Campaigns 40

Tony Hughes

FEBRUARY 22, 2018

Dave Brock says it the best ever: Prospecting is the New Prospecting ! You need to pinpoint the mobilizers, your advocates and build consensus amongst champions inside the prospect's ecosystem. In selling, powerful prospects are trying to outwit you on a three dimensional chess board with a backgammon board underneath.

Social Selling 66

Social Selling Call-back Up-Sell Ideal Customer Profile 66

Sales Hacker

JULY 30, 2018

In this guide, I’ll share with you a proven B2B marketing strategy framework that will help you identify the most prolific market segments, your ideal customer profile, and the right marketing channels to generate leads. Take your prospects through the buyer journey. Collect additional data about these customers from social media.

Ideal Customer Profile 71

Ideal Customer Profile Top of Funnel B2B Strategy 71