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Are You Too Hard to Reach?

No More Cold Calling

The business world is enamored with social media and texting as channels to communicate and connect. But these social channels often prevent people from socializing and having live conversations. Phone conversations are still important, more so than through any other channel besides face-to-face meetings. .

Eloqua 240
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Quick Tips to Utilize Social Selling and Leverage Your AEs Today

SBI Growth

Do they post to solidify themselves (and your organization) as a thought leader in the industry? Just ask Eloqua. Your prospects are undoubtedly already spending time in these channels. You’ll no longer fill the pipe with just two channels – 1) marketing and 2) sales team. You’ll now have multiple unique channels.

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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams. These technologies assist in segmenting their clients so that they may give them personalized messages based on information such as geography and industry.

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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

The integration should pass a campaign id to the tool, unique for each marketing channel and campaign. Feed campaign ID to the tool – It is important to track where specific traffic, leads and opportunities are sourced from.

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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

And when value specialist, sales reps and channel partners use your Alinean Value Selling Tools in customer workshops and engagements, key profile and discovery data are collected, solution recommendations gathered and assessment results captured.

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What is Marketing Automation?

Apptivo

Highly data-driven online marketing requires a great deal of expertise in collecting leads and interpreting data from various channels, segmenting the audience and pinpointing the right means of communicating for each of those different segments of audience, and coming up with the right marketing communication that attracts the customers.

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From Demo to Conversation Part One – Targeting and Lead Development

Sales Overdrive

Let’s start with Targeting: First you will need to build the ideal profiles of your target prospect industries and channels. You can begin by segmenting your targets by revenue size, key industries using SIC codes, geographic regions and the number of locations, etc. A few we like include Marketo, Acton and Eloqua.