Remove Channels Remove Incentives Remove Positioning Remove Webinar
article thumbnail

How to Use Webinars to Sell Your Online Course in 5 Simple Steps

Hubspot Sales

While that’s a positive thing for the industry and course creators, it will inevitably make the space more competitive. In this guide, I’m going to show you how to utilize one of the most effective sales channels and webinars to sell online courses. To set the scene, let’s clear up why you should use webinars in the first place.

article thumbnail

Channel Sales for SaaS: What It Is, When it Works, and How to Build Your Own

Openview

Some of the most successful and influential SaaS companies include channel sales in their go-to-market strategy. For the uninitiated, channel sales refers to the process of partnering with third parties to get your product into the end user’s hands. Channel Sales versus Direct Sales – The Good and the Bad. Channel – Cons.

Channels 129
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Where to Allocate Marketing Budgets in 2023/2024

Sales Hacker

Not only has the economy provided an added challenge, but there has been a general drop in the effectiveness of most traditional marketing channels. This week we are peeling back the layers and digging into which marketing channels have been driving the strongest ROI. So, what is ACTUALLY working?

article thumbnail

5 Ways to Build Up Customer Loyalty

Zoominfo

Invest in Multi-Channel Customer Service. Today’s customers interact with brands through a variety of channels, and they expect high-quality service on each one. How should you respond to a negative message, or a positive message? This is a troubling trend, considering the fact that trust is the foundation of customer loyalty.

Loyalty 130
article thumbnail

How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot Sales

Training webinars. Post-training, sales provides feedback, ensuring subsequent webinars are even more tailored and effective. Behavioral signals : Monitoring actions such as website visits, downloads, webinar attendance, and email click-through rates to gauge interest levels. The secret sauce? Start with these criteria.

Lead Rank 105
article thumbnail

7 proven ways to increase customer engagement (and sales, too)

SalesLoft

Customer engagement strategies, like loyalty programs, can help develop relationships as they’re deployed through various channels, such as social media or email marketing campaigns. Customer engagement is essential for buyers, too, because they want a positive customer experience. Without one, they’re likely to switch to a competitor.

Scale 52
article thumbnail

How to Create Sales Collaterals That Convert

Highspot

Showcase Your Expertise Thought leadership content positions you and your brand as a trusted authority. However, most buyers tend to find quick-hitting, interactive assets most valuable, including infographics, webinars, and blogs. Educational collateral position your brand as a trusted source.