Channels Marketing Sales Enablement Training 
Allego
MAY 7, 2024
Do your sales and marketing teams have a hard time communicating? According to a poll from SMM Connect and Training Magazine Network, 68% of sales and marketing leaders said “sales and marketing don’t communicate effectively.” Forrester) No visibility into which assets sales uses.
DiscoverOrg Sales
DECEMBER 4, 2017
Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. As much as 80% of marketing content goes unused by salespeople. Two things.
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Allego
MARCH 9, 2021
Marketers and salespeople have traditionally spoken different languages. Salespeople use the language they learn in the sales arena, persuading prospects and closing deals. Marketers stand outside of that space, often working in a bubble they often struggle to get out of. Problem #2: Sales Resists New Materials.
BrainShark
AUGUST 31, 2023
Why is sales enablement important? Most people have a basic idea of what the term “sales enablement” means. But you may still wonder why sales enablement is a priority for almost 2/3 of sales organizations out there. Example: Assessing sales readiness. That’s one (very simple) explanation.
Allego
SEPTEMBER 15, 2021
Fundamentally, a sales enablement platform should reduce the complexity of seller and buyer interactions, not increase it.”. The new Gartner ® Market Guide for Sales Enablement Platforms reports on this trend and others in its latest roadmap for organizations evaluating technology vendors.
Highspot
JANUARY 22, 2024
Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.
Highspot
JANUARY 22, 2024
Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. One of the key components that play a pivotal role in executing a GTM strategy is sales enablement.
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