The ROI Guy

JANUARY 16, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. So how well does your current content marketing help answer these key decision making questions for your buyers in a compelling and quantified way? Sources: • Gartner Forecasts 3.1%

Forecasting 92

Forecasting Proposal Decision Maker ROI 92

The ROI Guy

MARCH 1, 2016

If you’re marketing or selling technology, this decline could have a significant impact, with buyers becoming even more cautious and economic focused. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. Why Your Solutions?– YoY increase from 2015.

ROI 53

ROI Decision Maker Proposal Forecasting 53

The ROI Guy

NOVEMBER 10, 2014

For technology solution / service providers, revenue growth remains a challenge. Moreover, a major "sea change" has occurred in technology spending and purchase decision-making - with significant implications for your organizations sales and marketing strategy. Why Your Solutions?

Forecasting 87

Forecasting ROI Proposal Decision Maker 87

The ROI Guy

JULY 9, 2013

As such, it is important to recognize that growth will in the near term remain historically low, below the 6% average annual IT spending increases of the last decade, but that your sales and marketing strategy can be adjusted to drive competitive success. Click here to learn more.

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

The ROI Guy

APRIL 8, 2014

Most importantly, you need to take Frugalnomics into account as you evolve your sales and marketing strategies and investments to meet the challenge. So how well does your current content marketing help answer these key decision making questions for your buyers in a compelling and quantified way? Percent in 2014 Gartner Forecasts 3.1%

Forecasting 65

Forecasting ROI Proposal Decision Maker 65

The ROI Guy

APRIL 14, 2015

We think there is a more systemic issue in the predictions: a major "sea change" in technology spending and purchase decision-making – one that could put a significant chill in your organizations‘ sales and marketing strategy. Why Your Solutions? Frugalnomics in Effect So what are the real reasons behind the continued slow growth?

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

JULY 15, 2015

If you’re marketing or selling technology, this decline could have a significant impact, stiffer competition, and even more headwinds to meeting your ambitious revenue growth goals. You need to factor Frugalnomics prominently into your sales and marketing strategies and investments. Why Your Solutions?

Decision Maker 80

Decision Maker ROI Forecasting Lead Rank 80

Hubspot Sales

JUNE 22, 2018

Do you help with lowering cost of goods sold, increasing uptime of machinery, ensuring compliance, maximizing lead-to-customer conversion rates, lowering operating costs, or increasing market share? TB : In a study of 35+ technology companies , for every 1,000 accounts prospected, the average SDR sourced 33 opportunities.

Buyer 109

Buyer Prospecting Top of Funnel Ideal Customer Profile 109

John Barrows

JUNE 20, 2018

Phone as a channel isn’t going anywhere. The validity of the phrase “cold calling is dead” may be debatable in terms of making 100 dials with no information per day versus calling 20-40 targetted accounts and having a first touch by email or social, but phone as a channel is not dead. Phone has become a novel channel.

Cold Calling 86

Cold Calling Call-back Google Data 86

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI B2B Social Media Buying Cycle 40

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

ROI 45

ROI Buyer Buying Cycle Social Media 45

Sales Hacker

NOVEMBER 15, 2017

Account-Based Marketing. Account-Based Selling / Sales Development. Average Sale/Selling Price. AB Testing (or Split Testing) is an experiment involving two variants, usually for measuring and comparing market response to each. AB Testing. Account-Based Everything / Revenue. Account Development Representative.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

MARCH 2, 2020

The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling. Agile Selling. Spin Selling. 80/20 Sales and Marketing. How I Raised Myself from Failure to Success in Selling. The New Solution Selling. The Transparency Sale.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Highspot

DECEMBER 5, 2023

And though this method is perhaps more nuanced than the usual cut-and-dried sales practices, some market trends indicate consultative selling skills are 100% worth the extra effort. In fact, as far back as 2016, buyers were already expressing a preference for collaborative sales experiences without the standard “hard sell” tactics.

Consultative Selling 52

Consultative Selling Closing Sales Qualified Lead Buyer 52

PandaDoc

APRIL 3, 2023

In fast-paced, dynamic markets, such as tech or enterprise software industries, traditional approaches to sales and marketing are quickly becoming obsolete , so the ability to reflect on your processes and improve them regularly is key for success. What do you need in a sales playbook? Are they up to date, though?

Buyer Persona 52

Buyer Persona How To Guidelines Top of Funnel 52

Gong.io

SEPTEMBER 19, 2018

It wasn’t until I graduated from my “tour of duty” in sales and moved on to run product marketing that I read this book. This is another sales book that’s less a book about selling skills and more a book about both product marketing and sales management. Scared selling is ineffective selling. Getting Past ‘No’.

Negotiation 111

Negotiation Tour de Force Influencer Lead Rank 111

The ROI Guy

JULY 8, 2014

For IT solution providers who may be using these forecasts and were expecting a turnaround in 2014 spending levels, another slower than expected year has significant implications for your organizations'' sales and marketing strategy. that your solutions can deliver unique and superior value at a lower total cost of ownership (TCO).

Forecasting 78

Forecasting ROI Decision Maker Proposal 78

The ROI Guy

APRIL 21, 2010

Leading B2B solution providers recognize that old sales and marketing techniques need to evolve to meet these new buyer demands. For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. in incremental benefits. •

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings. Customers bought "products."

Sales Enablement 45

Sales Enablement Report Tools ROI 45