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The #1 Killer of 2013 Product Launches (and how to beat it)

SBI Growth

Imagine the expectations of buyers who begin to consume quality content. Demand Generation campaigns. Widget requires 30% less energy. Are companies really getting 30% less energy operating? You’ll find a grainy image and poor sound quality. Today’s content approach for most companies is out of date.

Campaigns 300
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How to Create Buyer Personas: A Guide for B2B Companies

Zoominfo

Consider the following statistics ( source ): Companies who exceed lead and revenue goals are 4 times as likely to use personas for demand generation compared to those who missed lead and revenue goals. Therefore, it’s important to dedicate significant time and energy to buyer persona creation.

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How to Help Sales Teams Hit Their Quota: Prioritize High and Low Activities

Sales Hacker

The unfortunate side effect of having sales reps repeatedly perform mundane tasks is that it takes considerable mental energy, leaving them feeling not only unmotivated and unproductive but undervalued due to the task’s menial nature. The tedious and time-consuming tasks that occupy sales reps include: Having to switch between multiple tools.

Quota 121
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Got a SOGOP Policy or do You Wish and Hope and Waste Time?

Babette Ten Haken

At the end of each fiscal quarter, everyone was consumed within a quota-attainment frenzy. With everyone chasing anything that vaguely looks, smells and sounds like an opportunity, we waste time and energy being busy. Not a lot of useless expenditure of energy. As a result, I was saddled by quotas, KPIs and corporate values.

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The Pipeline ? How Your Sales Team May Be More Like Santa's.

The Pipeline

Energy is high when Prancer is in the office and everyone loves Prancer. Demand Generation. Selling to Consumers. New sales leads are danced through the sales process from the first handshake to the delivery of the solution. Of course, this may mean he or she may be reluctant to find a new dance partner. Book Notice.

Pipeline 217
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The Pipeline ? Go Ahead, Sell On Price ? Sales eXchange ? 127

The Pipeline

So rather than spending time talking and worrying about price, sellers need to spend that time and energy building value in the mind of buyer, based on their current requirements and circumstance. Demand Generation. Selling to Consumers. First thing we need is a definition of value. Book Notice. Book Review. Cold calling.

Pipeline 225
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The Pipeline ? Not Different ? Sales eXchange ? 132

The Pipeline

Most time the process of challenging the “difference” will set you apart, and help the buyer see where they are miss-focusing time and energy. Demand Generation. Selling to Consumers. I remember meeting with a sales VP a few years back, nice guy, I still do some work for him. Book Notice. Book Review.

Pipeline 214