Zoominfo
NOVEMBER 29, 2021
While there are countless KPIs you could track, we’re laying out the ones specifically tailored for demand generation marketers. Let’s take a look at the primary channels to generate demand: email, paid social, content syndication, webinars and direct mail — and which KPIs you should track for each channel.
Sales Hacker
JULY 15, 2019
We’ll dive deep into the origins behind the business, the developments in event and in account based marketing, why direct mail and sending physical objects improves conversion rates through your sales cycle, and a lot of different conversations about how to grow and expand an early stage company as the co-founder and CEO.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
SBI Growth
DECEMBER 17, 2012
Strong demand generation effort is required throughout the year to maintain a steady flow of leads to the sales field. Impact’ is determined by evaluating the potential affect the idea will have on generating the expected outcome. For example, Google Adwords is a proven tactic in all SBI demand generation programs.
Velocify
OCTOBER 1, 2017
Demand generation marketers are focused on supporting sales teams, and a large part of their role is ensuring that carefully curated leads are moving through the funnel effectively. One challenge within demand gen is identifying the right number of leads to send to sales to optimize conversion rates.
Pointclear
OCTOBER 6, 2015
In fact, I would argue that all the broad-based demand generation work many companies are doing is the real distraction if their sales model and growth targets focus on a defined universe of accounts. direct mail, personalized tele-prospecting outreach).”. direct mail, personalized tele-prospecting outreach).”.
Emissary
NOVEMBER 4, 2021
Most vertical marketing strategies start with content for demand generation and SEO activities. These can include emails, direct mail, customized landing pages and more. Leads generated within vertical. Conversion ratios, velocity. Vertical marketing best practice #4. Don’t stop with content.
Zoominfo
MARCH 7, 2023
Encourage sales leadership to come to the table with an idea of which accounts they want to target, and help refine that list,” says Mitchell Hanson, senior director of demand generation at ZoomInfo. Make sure your campaign systems can speak to one another and present a holistic view of performance across channels.
Expert insights. Personalized for you.
130 
Let's personalize your content