Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.
Sales and Marketing Management
JUNE 1, 2018
They are more often directly engaging with prospects and growth-opportunity customers. Black, whose best-selling book “No More Cold Calling,” promotes revenue growth through referrals, says you won’t get introduced to prospective customers unless you have a solid business solution and a means to relay that. a story is the way to do it.”
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