Alice Heiman

DECEMBER 12, 2023

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. And describes in her second book, Sales Pitch, how to translate the marketing work done for positioning into sales speak. This podcast is a must listen and her books are both must reads.

Siebel 103

Siebel Positioning Banking SAP 103

Miller Heiman Group

OCTOBER 1, 2018

While we’ve been a leader in the sales training realm for decades, the concept of CRM has been around even longer. From where I’m sitting, the history of CRM falls into four clear evolutions: CRM 1.0. The pre-digital era of CRM kicked off in 1956, with the invention of the Rolodex. s days were numbered.

Siebel 71

Siebel CRM SalesForce Groups 71

Vengreso

DECEMBER 20, 2018

We’ve all heard how critical it is for sales organizations to work on marketing/sales alignment, but my guest on this episode of #SellingWithSocial goes a step further to make the two a powerful combination that closes more deals. Learn how to go beyond #marketing #sales alignment to increase conversions. Be sure you listen!

SAP 100

SAP Marketing Ideal Customer Profile Siebel 100

Velocify

JULY 26, 2017

In my sales career, I have used Goldmine, ACT, Microsoft Access, Siebel CRM, Right Now Technologies, Netsuite and also Salesforce at three previous companies. I remember the struggles I faced daily and was not happy selling with using a traditional CRM (customer relationship management) system to manage my prospects and leads.

Siebel 53

Siebel NetSuite GoldMine Online Lead Generation 53

Sales Hacker

MARCH 30, 2021

Revenue Grid is mainly focused on automation and integration, bringing your calendar and email into your CRM. The Value Of CRM Integration [22:24]. When we talk about engagement, mass emails out to our prospects, building velocity is extremely important for the motion of our sales team. Developing A Winning Sales Team [16:24].

Oracle 103

Oracle Scale SalesForce Incentives 103

SaaStr - Sales Strategy

MARCH 12, 2019

As for Erica, under her CRO role, she leads all go-to-market functions including Marketing, Sales, Operations, Customer Success, Services, and Support. How does the role of marketing change with the move to enterprise? How does this move impact the relationship between sales and marketing? Where do many go wrong?

Scale 81

Scale Enterprise Enterprise Oracle 81

The ROI Guy

DECEMBER 13, 2005

Wish 1: On-demand CRM Solutions For many businesses looking to turbo-charge their sales and marketing growth, having a managed sales process is important. Implementing the right CRM solution can make or break these initiatives. At the core of this initiative was on-demand CRM.

CRM 40

CRM Siebel Forecasting Report 40