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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company. Build Loyalty.

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How To Fix Your Marketing Structure Problems

SBI Growth

Customer service handles the few inbound leads and hands them off directly to sales. Changing sales perception of marketing was a must have objective. Demand Generation. Demand Generation. The analysis reveals significant gaps. Highlights of the gap analysis: 1. Currently no leads provided to sales.

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Pick The Right Plays: Using the Go-To-Market Framework

Zoominfo

Build Loyalty According to HubSpot research, 93% of consumers will be repeat buyers at companies with excellent customer service. With stakes that high, it is perhaps ironic that the early steps of building customer loyalty start with the figurative eyes and ears of a company.

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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

Subsequently, new technologies have emerged as well, aimed to aid marketers achieve specific tasks and objectives. Rather than focusing on a general audience, customer-centric marketing places the focus on the customer as an individual. Customer centricity is about more than just “making the customer happy.”

B2B 124
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Is revenue operations just another word for sales operations?

InsightSquared

What I’ve seen happen is a siloing in data structure and processes for marketing, customer, services, and sales teams. In 2017, we talked a lot about the goal and strategic value sales operations offers an organization — what’s the objective of the revenue operations department?

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6 Steps to Picking the Perfect Sales Model 

Highspot

Your sales process should detail step-by-step exactly what this team — and other supporting go-to-market functions — must do in order to transform potential buyers into customers. Sales models can vary based on your approach to demand generation, sales organization structure , and more. Types of Sales Models.

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The Pipeline ? Customer Hot Potato ? Sales eXchange ? 117

The Pipeline

I congratulated her on taking me from a concerned customer to being irate, and now, finally, she had a reason to apologize, all the while making no progress on the real issue, reliable internet access. Customer Care. Demand Generation. Objection Handling. Book Notice. Book Review. Business Acumen. Buying Process.

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