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WHY IS IT SO HARD TO ACCESS DECISION MAKERS?

Mereo

B2B decision makers have often been akin to the Viking warriors centered behind a shield wall. According to a past Objective Management Group analysis , only 1% of salespeople new to sales — those often with the onus of sales development — can get past the shield of gatekeepers to access decision makers. Inaccessible.

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50+ Best Lead Generation Tools in 2023 (Ranked & Rated)

Sales Hacker Training

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Generates meetings with decision makers inside of your target prospects. Role of Marketing: Training and quick reference guidance on social selling best practices. BPM’s are a sales tool that maps the decision-making process used to purchase a product or service. Social Prospecting Guidance. In Summary.

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Best 150+ Sales Tools: The Complete List for 2023 (Updated)

Sales Hacker Training

And then, there are inside sales tools… The human element of sales will never go away — that’s a fact. There are plenty of sales prospecting tools and sales management software to help automate your manual tasks while personalizing your outreach. Fortunately, we’ve been tinkering with many of these inside sales tools for quite a while.

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Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them

Emissary

Start with decision-makers who have influence over the next phase of your relationship. Be sure your QBRs include discussions of effectiveness (including product development, customer experience, demand generation , branding, and bookings) and/or efficiencies (cost reduction, risk reduction, elimination of rework, and more).

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Marketing Enablement vs. Sales Enablement: The Necessary Interplay

Highspot

Right now decision-makers are focusing on marketing enablement. Marketing enablement is all about empowering your marketing team to be more productive in their roles by creating a system to equip, train, and coach them. It’s not just a trend, but a catalyst for business growth through tough times and beyond.

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10 Ways to Generate More Quality Leads for Your Logistics Pipeline

Pipeline

Train your reps to understand a lead’s challenge and offer solutions accordingly. Make a list of companies that fit the image closely, identify their decision makers, and acquire their contact information. Research shows 68% effectiveness in B2B demand generation. Start with a 14-day free trial !