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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic. Demand Gen = Sales + Marketing.

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The Demand Generation Strategy Guide

Zoominfo

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

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Is it Time to Add Chatbots to Your Demand Generation Engine?

Zoominfo

Is it time to add chatbots (or live chat) to your demand engine? Chatbots are the perfect tool to improve your website conversion rates while seamlessly fitting into your demand engine. Can Your Team Handle Yet Another Tool? The fear that another tool may add to the workload is completely normal.

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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. Using a content grader tool like this one below (Free to our readers) will focus your team on producing continuous great content.

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How to Bridge the Content Chasm Between Sales and Marketing

Sales Hacker

Marketing is the greenfield content creation engine, working with sales as they are pivotal to the content creation process. As Sam McKenna , Founder of #samsales , expresses: “while the marketing content is vital, what’s an important pair to that is how the seller presents it. They need to have relevance and a point of view.”

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How to Drive Sales in 2014 with Content Marketing

SBI Growth

When trained and armed with the battle-tested tools, an Internal Content Marketing team can produce high quality demand generation content consistently. By attending, you will get a copy of our Content Grader Tool + dozens more tools free. A 3rd party will never know the customer like your internal team.

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Your Best Sales Rep: The Internal Content Marketing Agency

SBI Growth

According to the Sales Executive Council, 57% of a buyer’s purchase decision is made without a sales rep being present. You will be able to sell when a rep is not present. Generate leads for your team through effective Demand Generation. Sell when a sales rep is not present. Answers ranged from 20% to 70%.