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Demand Generation Strategies & Lead Management Processes First

Pointclear

Lack of clarity and erroneous assumptions about demand generation, lead management and marketing automation are effectively addressed in two recent Software Advice whiteboard videos by Carlos Hidalgo, CEO, Annuitas Group , and Executive Director, Marketing Automation Institute.

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The Lead Generation Strategy Guide

Zoominfo

What is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

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8 Virtual Sales Techniques Your Team Should Be Mastering

Crunchbase

There are two types of videos you can use for virtual selling: synchronous and asynchronous. Synchronous forms of video communication happen with your prospect in real-time. A video conference works best if you have software for the job. This was followed closely by video live streams. Humans are visual creatures.

Hiring 105
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What lies ahead

Sales and Marketing Management

And you don’t need to be enterprise-level to make this work: using email automation software such as Moosend makes this an affordable, highly scalable tactic that is vital for growing your business in 2019. Video soars. Adding a video to marketing emails can boost click-through rates by 200 to 300 percent.

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The Lead Generation Strategy Guide

Zoominfo

What Is Lead Generation? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What’s the difference between lead generation vs. demand generation?

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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. Instead, Gainsight hosted a conference about the practice of customer success, theorizing that through early conversations, they could create value for a persona who would eventually buy their software.

Media 72
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Revenue Intelligence 101: 4 Workflows To Supercharge Your Marketing Team

Gong.io

Our Revenue Intelligence software helps with: . Understand what happens to leads in the funnel (Demand Generation teams). We created this 59-second “announcement” video that only used real customer audio snippets. Ahhh … Revenue Intelligence. We love that phrase. . Let’s start from the top. Marketing win.

Revenue 62