The ROI Guy

AUGUST 12, 2015

Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. Unfortunately, the majority of this content spend is currently wasted. But this is only addressing ½ of the waste.

Demand Generation Agencies 88

Demand Generation Agencies Demand Generation Demand Generation Targets Survey 88

BuzzBoard

MARCH 27, 2023

Additionally, given the budgetary constraints, marketing ROI and attribution remain grave issues for a large share of marketers, impeding marketers opportunities to rise above the average and excel. Brands continue to anticipate an increase in the number of data sources used each year, projecting an average of 18 data sources in 2023.”

Data 52

Data Account Based Marketing Marketing SalesForce 52

BuzzBoard

MARCH 27, 2023

Additionally, given the budgetary constraints, marketing ROI and attribution remain grave issues for a large share of marketers, impeding marketers opportunities to rise above the average and excel. Brands continue to anticipate an increase in the number of data sources used each year, projecting an average of 18 data sources in 2023.”

Data 52

Data Account Based Marketing Marketing SalesForce 52

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

SBI

OCTOBER 12, 2017

A 2016 Bizible and TOPO report featuring ABM Insights and Recommendations confirmed that, “ABM outperforms a traditional marketing approach across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI.” How can you tell what is really going to work?

Account Based Marketing 132

Account Based Marketing Ideal Customer Profile Inbound Lead Rank 132

The ROI Guy

MARCH 24, 2014

Unfortunately, a survey of buyers indicates that the vast majority of sales reps are adding little value to IT buyer decision making. According to Gartner, left unresolved, the Value Gap can place much of your marketing and demand generation activities at risk.

Buyer Persona 104

Buyer Persona Demand Generation Agencies Decision Maker Demand Generation 104

The ROI Guy

FEBRUARY 9, 2011

The Sage Pacer Survey can help businesses asses their current state of the business, how the existing business processes impacts the ability to meet changing business conditions, and what the business sees on the near horizon.

Sage 40

Sage Survey Tools Remedy 40

The ROI Guy

SEPTEMBER 7, 2011

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Survey 72

Survey Case Study Proposal ROI 72

The ROI Guy

SEPTEMBER 17, 2010

According to MarketingSherpa and KnowledgeStorm surveys, when content is customized, buyers indicate that the content is much more effective at converting prospects into buyers. According to SiriusDecisions buyer surveys, the more the B2B vendor can use third party validation, the more credibility can be raised.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

NOVEMBER 29, 2010

Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey. IDC survey results indicate that buyers rely on Vendor Content greatly, exceeding the value of direct vendor engagements with technical teams, sales representatives and executives in making key purchase decisions.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Zoominfo

JUNE 15, 2022

With better profiles, demand generation teams can craft stronger advertising campaigns. Alonzo Bannister : Alonzo is a 41-year-old demand generation manager at a mid-market North American IT company. Responsibilities As a demand-generation manager, Alonzo has a great deal of responsibility.

Ideal Customer Profile 130

Ideal Customer Profile Marketing Customer Demand Generation Agencies 130

The ROI Guy

SEPTEMBER 21, 2010

As defined by Forrester, "Sales enablement is a strategic, ongoing process that equips all client-facing employees with the ability to consistently and systematically have a valuable conversation with the right set of customer stakeholders at each stage of the customer's problem-solving life cycle to optimize the ROI of the selling system."

Marketing 40

Marketing Sales Enablement Face-to-face Survey 40

The ROI Guy

JANUARY 15, 2013

Sources: The Evolved CMO – Forrester 2012 - A Joint Research Project by Forrester Research CMO Group and Heidrick & Struggles – global survey of 200 CMOs Marketing Organization Design: The Sirius View - John Neeson , Managing Director and Co-Founder, Marilyn Reap Research Director, EECMO - May 2012 The End of Solution Sales – CEB 2012, survey of (..)

Lead Rank 73

Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73

The ROI Guy

MAY 4, 2006

The latest survey results were just released by IDC, and it looks like there is some cause for celebration. But skeptical buyers are equally cautious about vendor provided ROI, and only 17% of buyers we surveyed had a high degree of trust in vendor value assessments. Technology Sales & Marketing - Party Like its 1999?

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

SEPTEMBER 15, 2011

As well, any survey data that is captured, key results, along with the registration data, can be fed to your lead management / marketing automation system. The tool has its own registration form, which can be customized, or it can pass registration to your own registration form / system.

Tools 40

Tools Leads Marketing Qualified Lead Lead Nurturing 40

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. Research Results The results of the research were compelling, as the investment in value selling tools has proven to be one of the highest ROI investments an organization can make in sales / marketing operations.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

SBI

AUGUST 30, 2018

Strikedeck takes a fresh approach to increasing customer engagement with workflow automation, machine learning, predictive analytics, usage tracking, surveys, and swift personalization. NANCY: HOW HAVE COMPANIES DETERMINED THE ROI OF YOUR SOLUTION? Typical numbers reported include: Revenue: 10%-20% increase.

Churn 95

Churn Loyalty Lead Rank Maximizer 95

The ROI Guy

OCTOBER 22, 2013

For one of our clients, we leveraged predictive analytics to do a different kind of survey – predicting the future of a market niche. An analyst report on its own or the results of a survey on their own is not bringing insight to your customers. For those where there’s simply no good data to be had, you have to get more creative.

Lead Rank 40

Lead Rank Ideal Customer Profile ROI Study 40

The ROI Guy

MAY 4, 2011

Content marketing represents a significant investment, consuming over 26% of total marketing budgets annually, according to surveys of 1,100 marketers by the Content Marketing Institute. Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes.

Marketing 94

Marketing Case Study Survey Social Media 94

Highspot

AUGUST 18, 2020

One of the best ways to boost your content marketing strategy is to use interactive content , which can help increase generation and, in turn, revenue. Read on for an overview of interactive content and some tips on how to use interactive assets to generate more ROI for your business.

Top of Funnel 69

Top of Funnel Revenue Buyer Persona How To 69

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40

SalesHandy

OCTOBER 28, 2022

The ultimate goal of outbound lead generation is to pique prospects’ interest in order for them to enter your sales pipeline and eventually nurture them into paying customers. Outbound lead generation is indeed effective as several surveys have proven so. To add, a recent survey found that 76% of them use LinkedIn daily!

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Hubspot Sales

MAY 22, 2018

Include both an analysis of research that others have done, as well as primary research that you've collected yourself -- whether by customer surveys, interviews, or other methods. Don’t get intimidated by sales lingo such as KPIs and ROI. Is the market growing or stagnant? This is also where you'll include a competitive analysis.

Top of Funnel 145

Top of Funnel How To Hiring Buyer Persona 145