A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results
Pointclear
JULY 20, 2016
I field a lot of questions about what I call our multi-touch, multi-media, and multi-cycle strategy. Many of the questions I field have to do with number of touches and the types of touches we recommend to effectively nurture a prospect. Nurturing Prospects is Not Easy, Otherwise Everyone Would Do It. As background, we delivered a report to a client this month that, among other statistics, showed that it takes 9.82 touches to engage with a prospect.
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