[Sales Alchemy]: Turning a “No” into a “Yes”
No More Cold Calling
JUNE 12, 2014
For example, if a prospect feels your price is too high, he might have already decided he can’t afford it—which means he won’t be listening to your presentation very carefully. This reduces and often eliminates major objections to the sale. For example, he was writing an ad for a thermostat consumers would have to install themselves.
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