Hoovers Industry Marketing Prospecting 
Sales 2.0
SEPTEMBER 24, 2014
Some sales people in my firm were discussing where they could get the best prospect lists. Some of the team were leaning towards a trial account with Hoovers. The skinny on prospect lists is that one size does not fit all. I highly recommend doing so, if you’re considering spending any decent cash (or time) on a prospect list.
SBI
MARCH 15, 2018
This week I interview Derek Slayton , Global Leader & GM of Sales & Marketing Solutions of Dun & Bradstreet. We believe there is a tremendous opportunity for sales teams to leverage data and analytics and move beyond traditional prospecting to engage with their ideal customers more effectively and efficiently.
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SugarCRM
JANUARY 7, 2021
Over the past few years, lead generating services have modernized to allow you to segment on almost any demographic data you can think of – from industry to the types of technologies they use. Much like companies offering lists, subscription services can generate leads for use in sales and marketing campaigns. D&B Hoovers.
LeadBoxer
DECEMBER 8, 2019
If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.
SBI
FEBRUARY 22, 2018
While that’s great news for most, the rapid turnover may actually disrupt the goals of sales and marketing professionals. What’s more, having detailed industry information for a company allows vertical-specific messaging for outbound marketing and dynamic delivery of relevant content on your website.
SBI
OCTOBER 23, 2017
There are over 3,000 sessions scheduled—936 if you filter by role for sales operations or sales professional, and 179 if you filter by Marketing /ABM as a role. The other thing to keep in mind is that not every solution provider caters to marketing or sales. Clearly, there’s a wealth of knowledge and networking to be had at the event.
The Brooks Group
JUNE 22, 2018
By evaluating your industry as a whole—and the players within it—you’ll be able to: Clearly identify what makes your company, product, or service unique. Determine the sales and marketing strategy that makes the most sense for your company . They can also simply talk to customers and prospects to gather data.
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