3 Keys to Effective Sales Teams in the Age of the Informed Buyer
Sales and Marketing Management
JUNE 28, 2018
From casual browsing to thorough research, online exploration occurs well before customers meet a salesperson. Even in the B2B space, 74 percent of buyers report doing more than half of their research this way. Glenton Davis is a business strategist of the Global Partner Marketing Channel and Programs at Microsoft.
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