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Prevent a wasted marketing automation investment

Velocify

Leads360 joins Marketo Launchpoint, bringing conversion horsepower to the marketing nation. The growing adoption of marketing automation presents a significant opportunity for inside sales. As marketing automation works its magic, the volume of quality leads creates more opportunity for inside sales. Terrific, right?

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Wanna Win? Jump Up the Lead Quantity and Add Nurturing!

Pointclear

If you don’t implement a nurture program, you’ll waste marketing dollars by giving salespeople more than they can handle, and irritate prospects because follow-up falls. What’s worse, sales will not incrementally increase in proportion to the marketing spend. If you don’t have a marketing automation tool, get one.

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Moving mortgage sales from chaos to cohesion

Velocify

In my 25 years working with mortgage technology, I’ve seen some amazing innovations—online loan applications, electronic forms and disclosure statements and real-time product and pricing tools to name a few. This is why I joined Leads360. But I saw exceptions too—namely, lenders that were using Leads360’s mortgage sales CRM.

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Nurture inactive inquiries to boost enrollment rates

Velocify

The study, a collaborative effort of Datamark , Leads360 , and Neustar (formerly TARGUS info ), reveals that inactive inquiries can often be re-activated with the right nurturing program. The post Nurture inactive inquiries to boost enrollment rates appeared first on Leads360 Blog.

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3 tips for leveraging SMS in the sales process

Velocify

While text messaging has quickly become one of the most widely used forms of personal communication, in business, sales professionals have been slow to adopt the mobile tool that has been embraced by their marketing counterparts. In fact, a study just released by Leads360 found that only 2.1% The research examined more than 3.5

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Retooling in a sales 2.0 world

Velocify

With the wealth of content, tools and social perspectives available on the Web, buyers are more well-read and well-informed by the time they enter a seller’s sales cycle. solutions are on display this week at the Sales & Marketing 2.0 Follow the Sales & Marketing 2.0 Follow the Sales & Marketing 2.0

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Inside Sales Growth Beyond CRM

Velocify

This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams. One popular solution category, marketing automation, has been growing rapidly during the past few years and continues to be a very hot segment.