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BigTinCan Launches Industry’s First Sales Enablement Platform for Adobe

SBI

Marketo Marketing Automation /Adobe Campaign accelerates campaign delivery, improves sales engagement and provides rich data/analytics to marketing automation platforms for leads and contacts. Adobe InDesign Extension publishes directly to Bigtincan and enables easy and dynamic personalization of the content from InDesign. Industry News.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

Pointclear

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Demand Gen Cloud: Funnels and Pipelines are Old School

Green Lead's B2B

Despite my whimsical title for this blog article (little link-baiting), the eBook is full of industry expert's takes on today's sales and marketing's demand gen and selling flow -- the path from universe to prospect to client.

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The 15 best sales prospecting tools that integrate with your CRM

Nutshell

For outbound sales teams, prospecting software is essential to finding new leads and nurturing them into customers. But if you don’t have your sales prospecting tools integrated with your CRM , you’re looking at hours of hunting down contact info across multiple platforms and doing manual data entry. LEARN MORE.

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Best Sales Engagement Platforms To Maximize Your Conversions

SalesHandy

PersistIQ Marketo Sales Connect Olono Outplay RollWorks Datananas OneMob FunnelFLARE FunnelFly Xant.ai These features of SalesHandy help your sales team increase productivity by efficiently engaging with your prospects, cutting down the length of your sales cycle, increasing closure rate, which ultimately leads to accelerated revenue growth.

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5 Ways to Assess Sales Enablement Platforms

Showpad

You need material that compellingly portrays the value props of your products or services, be it illustrated decks, videos or case studies, and you need to get it into prospects’ hands. Marketo interoperability to collect and catalog critical data that illuminates the effects of enablement content on the sales process.

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6 steps to get sales and marketing working on the same team

OnePageCRM

Lead intelligence relates to the mapping of a prospect’s journey based on their behaviour. We did a content audit at SAP and found that over 60% of the content created by marketing – for one product area alone – was never used by anybody.’’. Aligning sales and marketing requires commitment from both. Defining common terms.