Understanding the Sales Force

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You Can't Lose Customers or Salespeople - 2 Secrets to Their Retention

Understanding the Sales Force

As we wade deeper into recession, you will certainly agree that there are two things you must not lose: Customers/Clients. Good/Great Salespeople. I conducted a Google search for "why salespeople quit their jobs" and was surprised to find more than 6 million results for that query!

Retention 193
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The Keys To Retaining and Losing Your Customers

Understanding the Sales Force

It's been quite a while since I've written an article about the role that customer service plays in the retention and renewal of customers and accounts.

Customer 227
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Focus on Winning to Drive More Sales and Revenue

Understanding the Sales Force

Anyone can win an account and beat a competitor by pulling the price lever but that is not a long-term strategy for account retention or profitability. When we discuss beating a competitor, or winning an account, PRICE is NOT one of the levers you should pull.

Revenue 193
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10 Unfavorable Selling Conditions That Prevent Sales Success

Understanding the Sales Force

You must pull out all the stops and sell your value without trying to win with low-margin, low-retention pricing. There is a huge difference between the conditions for winning business with an existing customer that favors you, versus a potential customer who favors one of your competitors.

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The Keys To Retaining and Losing Your Customers

Understanding the Sales Force

It’s been quite a while since I’ve written an article about the role that customer service plays in the retention and renewal of customers and accounts.

Customer 156
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Why Your Lowest Price Can Be a Barrier to Closing Sales

Understanding the Sales Force

However, if the salesperson says, "We can help you recover $3 million in lost revenue and solve your customer retention problem for around $50,000 over the next 8-12 months", it sounds like a bargain and a no-brainer. How can they justify spending on average $5,000 per person?

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Get Sales Compensation Right to Recruit Winning Salespeople

Understanding the Sales Force

Regardless of motivation type, what salespeople desire to earn to get what they want in life must be considered for long-term retention. When salespeople are successful and their income continues to grow, they will grow with you.