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The gender flap

Sales and Marketing Management

In 2002, she founded Score More Sales, the B2B sales consultancy and training company she still runs today. With this issue’s cover story focused on women in sales leadership and B2B sales roles, it seemed timely to have Richardson share her thoughts on a wide range of topics. read more

Lead Rank 120
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Sales Talk for CEOs: Revolutionizing Sales Hiring with Lori Richardson (S4Ep22)

Alice Heiman

Her expertise stems from over two decades of experience in B2B sales and leadership roles. Discover how you can revolutionize your sales teams and supercharge your business success with these insights from a true sales guru.

Hiring 75
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A Marketer’s Guide to European Union (EU) Privacy Laws

Zoominfo

The ePrivacy Directive , passed in 2002, was created to reinforce privacy by protecting the confidentiality of communications and establishing rules for tracking and monitoring data subjects. Technical measures can be two-factor authentication, and organizational measures include extensive staff training.

Campaigns 130
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The Adapter’s Advantage: Lori Richardson on Activating Sales Strategy

Allego

Lori founded Score More Sales in 2002 to help companies grow revenue through strategic sales efforts, using lessons learned from 20 years in B2B sales and leadership roles. So, if a company’s leadership will encourage [remote work] and if women will step up and take that role, we will see more women in sales.”.

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What’s “Prompt Engineering” Have To Do With Sales?

Partners in Excellence

While we didn’t call it that, one of the biggest challenges the AI company I co founded in 2002 was helping our customers understand prompt engineering. As we look at complex B2B buying and change management, we need to prompt our customers in their process. In any use of AI, prompt engineering is critical.

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AI And Sales, What We Misunderstand

Partners in Excellence

One of the great discoveries we made in the AI based enterprise analytics company I co-founded in 2002, was that to exploit our technology we needed really smart people thinking about the right issues (in essence focusing and training the AI/ML) and really smart people to know how to leverage the results we could produce.

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Sales Tips: No Goal, No Prospect

Customer Centric Selling

By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. When launching CustomerCentric Selling® in 2002 the first core concept of our process was: No goal means no prospect. Sales Tips: No Goal? No Prospect. LAST CHANCE: Public workshop in Boston is NEXT WEEK!