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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

In today’s era of instant communications, social media has been both a positive and a negative element of most companies’ marketing outreach. What is the impact of instant communication in our era of social media marketing? Debbie Laskey has 15 years of marketing experience and an MBA Degree. My app is now working.

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Sales Enablement Defined: What is the Forrester Wave?

Showpad

In continuation with our Sales Enablement Defined blog series, we offer details below regarding The Forrester Wave and how its research benefits industry professionals. You can also check out The Forrester Wave : Sales Enablement Automation Platforms | Q3 2018 to see where Showpad stacks up in the world of sales enablement tools.

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Sales Enablement Defined: What is the Forrester Wave?

Showpad

In continuation with our Sales Enablement Defined blog series, we offer details below regarding The Forrester Wave and how its research benefits industry professionals. You can also check out The Forrester Wave : Sales Enablement Automation Platforms | Q3 2018 to see where Showpad stacks up in the world of sales enablement tools.

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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Establish Credibility Through Case Studies and Testimonials Effective sales collateral starts with the collaboration of your sales and marketing teams. Simply put, prospect theory deals with the psychology of decision making.

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The Ultimate List of Marketing Podcasts

Zoominfo

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

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How To Brand Yourself As Rebel Brand

LeadIQ

Feelings can be such a powerful tool with archetypes. Since Jobs had left, Apple had lost a ton of market share to hardware rival IBM, and was battling for software market share with Microsoft. Apple’s big campaign from 1997-2002 appealed to our internal tendency to support counter culture. We need to take advantage.

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Growing Revenue: A 3 Step Framework for Acquiring New Business

SBI

During the whole of the ‘90s and between 2002-2007 most sales organizations benefited from high demand for their products and services. Mike offers suggestions on many weapons including social media, email, digital marketing, and content. Author, Nancy Nardin is the foremost expert in sales productivity tools. mike_weinberg.

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