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Social Media Is a Marketing Tool Not Just for B2C – But Also for B2B By Debbie Laskey, MBA

Increase Sales

However, there are still many companies who have yet to embrace social media as a marketing tool, and their customers are even angrier and dissatisfied – first as a result of the initial problem, and second, because no one on behalf of the company reads their comments and responds in real time. Share on Facebook.

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Sales Enablement Defined: What is the Forrester Wave?

Showpad

In continuation with our Sales Enablement Defined blog series, we offer details below regarding The Forrester Wave and how its research benefits industry professionals. You can also check out The Forrester Wave : Sales Enablement Automation Platforms | Q3 2018 to see where Showpad stacks up in the world of sales enablement tools.

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Sales Enablement Defined: What is the Forrester Wave?

Showpad

In continuation with our Sales Enablement Defined blog series, we offer details below regarding The Forrester Wave and how its research benefits industry professionals. You can also check out The Forrester Wave : Sales Enablement Automation Platforms | Q3 2018 to see where Showpad stacks up in the world of sales enablement tools.

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6 Ways to Generate Urgency in B2B Sales

Janek Performance Group

It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Product sheets, blogs, and white papers are effective tools, especially when strategically deployed in the sales process. Prospect Theory A theory of behavioral economics and finance, this idea was developed by Daniel Kahneman and Amos Tversky in 1979.

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Growing Revenue: A 3 Step Framework for Acquiring New Business

SBI

During the whole of the ‘90s and between 2002-2007 most sales organizations benefited from high demand for their products and services. Author, Nancy Nardin is the foremost expert in sales productivity tools. Follow Nancy on Twitter @sellingtools or subscribe to her Tool Talk blog. They simply never had to learn how.

Revenue 101
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How To Brand Yourself As Rebel Brand

LeadIQ

Feelings can be such a powerful tool with archetypes. Apple’s big campaign from 1997-2002 appealed to our internal tendency to support counter culture. Today I thought I’d show you how to brand yourself as rebel to build up your social brand. Remember we all are these 12 archetypes. We need to take advantage.

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The Ultimate List of Marketing Podcasts

Zoominfo

So if you’re looking for marketing inspiration or just need something new to listen to on the treadmill, today’s blog post is for you. This podcast shares the latest tools, techniques, and strategies to help you generate online leads, sales, and build engagement. The Blogging Millionaire. 1. This Old Marketing Podcast.