2010 Advertising Buyer Research 
Sales and Marketing Management
SEPTEMBER 14, 2018
Tina originally targeted female buyers between 18 and 65 years old. That represents 91 million people in the United States, according to the 2010 US Census. Although drug dealers generally don’t spend a lot of money on marketing and advertising, they are still able to run a very profitable business.
Zoominfo
OCTOBER 21, 2018
In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. 43% of that demographic researches services or products for their business through online videos ( source ). Video advertising doesn’t have to require a big budget production.
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The ROI Guy
FEBRUARY 12, 2010
A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. For the third straight year, marketers are planning to spend significantly more on their content marketing efforts in 2010.
The Pipeline
OCTOBER 14, 2011
December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Since they are the primary buyers, sales tools are built for their priorities. CNi Rapid Research. August 2011. April 2011. March 2011. August 2009.
Hubspot Sales
FEBRUARY 1, 2021
Between 2010 and 2011, the company averaged one acquisition per week of smaller businesses, and many Google services originated as products first sold by these companies. It’s since grown into a large-scale, for-profit business that still accommodates human-to-human connection in addition to business advertising.
The ROI Guy
APRIL 7, 2011
According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels. growth in 2010, it’s unclear whether this increase will provide enough fuel to drive all of the campaign requirements and requests.
The ROI Guy
FEBRUARY 10, 2015
Promotion - Communication to provide information to prospects about the products / services including advertising, public relations, content marketing, and sales presentations, collateral and tools. Today, buyers want B2B solution providers to focus more on the derived business outcomes and value-add versus price and push promotions.
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