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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. Today, the role of a social media manager is more important than ever. Today, that number has sky-rocketed to over 24,000 open positions.

Hiring 174
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What is a Franchisee vs. a Franchisor?

Hubspot Sales

If that means wearing a specific uniform, performing inventory via a specific protocol, or advertising through provided signage, you need to follow those expectations. Product Distribution Franchising. Car parts, computers, and farm or construction equipment are all common examples of product distribution franchising.

Hotels 94
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Free – Chris Anderson

Hyper-Connected Selling

This article was originally published on March 8th, 2010. Can advertising really support all of the free content on the internet? As someone who is deeply entrenched within the information economy, I have consider how much I can distribute for free and how I can use that as a sustainable business model. Big Thought.

Margin 45
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A Tale of Two Violinists – Why Net Neutrality is More Than an Economic Issue

SugarCRM

In 2010, a 23 year “hip-hop violinist” reached the quarter finals on America’s got Talent only to be told that: “You’re not untalented, but you’re not good enough…” – Piers Morgan. In 2008, Microsoft announced an exclusive distribution deal for The Guild. You need to be in a group. AT&T is trying to acquire Time Warner.

Film 45
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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

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PODCAST 121: Lessons From Survival Mode: How to Kickstart Your Business with Matt Rizzetta

Sales Hacker

Our whole model is built on fighting for PR’s value along the same lines of any other component of the marketing stack, whether it’s paid media or social or advertising. Every day you wake up, you need to tell yourself and remind yourself, hey, this is not 2010. At N6A, I mean, we really disagree with that.

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The Not-So-Fab Four

Sales and Marketing Management

Each of the Four have B2B divisions (Amazon AWS, Apple technology at work, Facebook advertising and Google’s Adwords), but what fuels their mass adoption (and why consumers and legislators have been so lenient toward them) is their appeal to our irrational, curious, emotive and addictive selves. It’s not a wearable, it’s a prophylactic.

Facebook 149