The ROI Guy

FEBRUARY 22, 2013

According to Jim, applying B2C persona concepts, where you name each buyer - Mike, Zoe, Geoff, and then describe key aspects about their life – their marital status, how many kids they have, the house they own, cars they drive, - this is less than applicable to your B2B sales and marketing efforts.

Buyer Persona 91

Buyer Persona Buyer Lead Rank Lead Scoring 91

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

Fill the Funnel

OCTOBER 13, 2010

The event is on Thursday, October 21, 2010 — 8AM to 1:30PM PT / 11AM to 4:30PM ET. Tools You Can’t Do Without – Miles Austin President / Founder, Fill the Funnel. Event Date: Thursday, October 21, 2010. I am excited to be a part of an online Sales Summit hosted by FOCUS. Pre-registration is required. Why Attend?

Top of Funnel 67

Top of Funnel Webinar Metrics Decision Maker B2C 67

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean Powers Diagnostic Assessment Tool: the Sag.

Social Media 60

Social Media ROI Media B2C 60

Close.io

DECEMBER 10, 2018

Looking for the perfect tools to manage leads and convert more prospects into customers? Bonus: 7 game-changing sales prospecting tools you need (today). To fill those holes, utilize technographic research tools like Datanyze to identify any competitive products your lead may be using. free for 14 days.

Lead Rank 131

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 131

Close.io

DECEMBER 10, 2018

Looking for the perfect tools to manage leads and convert more prospects into customers? Bonus: 7 game-changing sales prospecting tools you need (today). To fill those holes, utilize technographic research tools like Datanyze to identify any competitive products your lead may be using. free for 14 days.

Lead Rank 80

Lead Rank Lead Scoring Sales Qualified Lead Prospecting 80

SBI

FEBRUARY 3, 2021

By Nancy Nardin I first started curating and categorizing sales technologies in 2010. Their Sales Development Landscape is a great resource for finding tools and services for SDR organizations. [1] 1] They can also sell to B2C but B2B has to be a primary focus. [2] Nancy Nardin Founder, Smart Selling Tools.

Enterprise 180

Enterprise Enterprise Inbound Sales Enablement 180

Artesian Solutions

MAY 10, 2018

In a saturated market with B2B customer expectations rising to B2C levels, it’s never been more important for you to position yourself as a valuable resource, and your ability to add value at every pass is vital to staying relevant. To give you a real world example from our own customer base.

Marketing 40

Marketing Lead Rank Competition How To 40

Hyper-Connected Selling

JANUARY 9, 2018

In fact, the Forrester Research report The Death of a (B2B) Salesman suggests that the only type of sales role expected to increase in numbers is the “Consultant” who is tasked with guiding customers through complex problems and complex solutions. You will be replaced by a website, a chatbot, or a marketing automation program.

Hiring 64

Hiring Decision Maker Lead Rank Lead Scoring 64

LeadFuze

AUGUST 5, 2021

The Gist: WoodPecker has a “ mission is to enable all B2B companies to connect with their ideal customers. A long time ago at a B2B company far, far away there was a sales team with an unorganized sales and marketing process and a broken strategy. There are interviews with top sales people in the B2B industry. WoodPecker.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98