The 3 Ways Experienced Sales Reps Typically Fail.
MJ Hoffman
APRIL 22, 2019
This helps them hone in on the most lucrative buyer personas and disqualify poor fits. When a buyer who’s six months away from renewing their contract falls in her lap, the rep thinks, “That’s not the DNA of my typical buyer; I’m not going to invest in the opportunity.”. 1) They Over-Qualify. In other words, they over-qualify.
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