Sales and Marketing Management

MARCH 4, 2018

Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. But awareness and action are two different things. What to do?

Customer Service 286

Customer Service Retention Hiring Account 286

Sales and Marketing Management

MARCH 20, 2019

Author: Conner Burt The current labor market remains among the tightest in modern history. Rather than battling for new hires in an uber-competitive job market, smart companies are moving to train and promote from within. So yes, if you can’t hire the talent you need, it makes sense to cultivate it from within.

Face-to-face 296

Face-to-face Smart Company Loyalty Benefit 296

Salesmate

AUGUST 6, 2020

Previously, many businesses have conceptualized their sales and marketing teams and functions as two separate entities. In this context, marketers’ job is to produce content and promote the company to bring in as many leads as possible, while the sales team are left to attempt to convert these leads into customers.

Sales Qualified Lead 129

Sales Qualified Lead Top of Funnel Follow-up Lead Rank 129

Hubspot Sales

OCTOBER 2, 2019

Employee retention in the sales field continues to be an issue. years , down by half from 2010. Using sales performance management software automates tracking your sales team’s progress towards organizational goals and identifies processes promoting and/or inhibiting the effectiveness of your sales reps. Image Source: Anaplan.

SAP 119

SAP Oracle Compensation Territories 119

Pipeliner

APRIL 8, 2021

Founded in 2010, Instagram has shown insane growth in the previous decade. It has also made Instagram a favorite among brands for digital marketing purposes. Many businesses take help from some of the top social media marketing agencies to get their work done. Without content, you can not promote your products.

Paid Content 52

Paid Content Small Business Small Business Social Media 52

Hubspot Sales

FEBRUARY 7, 2018

Not only is there a clear promotion path, you don’t need much experience. Since 2010, the number of businesses bringing on board SDRs with less than one year of experience has increased four times. The vast majority of candidates are ready to be promoted after approximately six to 18 months in a sales development role.

Hiring 127

Hiring Salary Engineering Compensation 127