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B2B Lead Generation: Are You Killing the Golden Goose?

Pointclear

Leads and expected metrics are defined in carefully created and detailed program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).

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Internet Radio - Its Time Arrived Several Years Ago!

Pointclear

SLMA Radio - Since 2010. That brings us to what the Sales Lead Management Association started 28 months ago in August of 2010 with its first interviews of Dan McDade of PointClear and Phil Fernandez of Marketo. “More than 80% of smartphone owners said they listen to some kind of Internet radio on their mobile gadgets.”.

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Bulls, Bears, Bernanke and BtoB Lead Generation

Pointclear

In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP.

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The Pipeline ? Reports of the Death of the Salesperson Are Greatly.

The Pipeline

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. PointClear PD. PointClear PD. August 2011. April 2011. March 2011. February 2011. January 2011. December 2009. November 2009. October 2009.

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Lead Generation: A Watched Pot Never Boils

Pointclear

Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).

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B2B Sales Lead Management: A Bird in Hand is Worth Two in the Bush

Pointclear

Leads and expected metrics are defined in carefully created client program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. Qualified Rate includes leads, pipeline (specific action required by PointClear) and nurtures (qualified companies with no immediate pain/need or interest).

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5 Critical Things to Consider When Evaluating Lead Generation Companies

Pointclear

Large, strategic waste services company—since 2010. Large, regional energy company—telesales since 2010. Another very large software and services company—since 2010. Another global healthcare software and services company—since 2010…. Large call center and security software company—since 2009.