No More Cold Calling
JANUARY 30, 2014
The business world is enamored with social media and texting as channels to communicate and connect. Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. Associations Enterprise Sales Management Small Business'
The Pipeline
JULY 29, 2011
December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. July 29th, 2011. July 29th, 2011.
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Pointclear
MARCH 6, 2012
For further inspiration, see how Kinaxis set itself apart in the marketplace using content (and social media). And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.
The Sales Association
FEBRUARY 25, 2011
Friday, February 25, 2011. 6 Small Town Sensibilities to Boost B2B Social Media Impact. As more of our B2B colleagues jump into the social media pool, we quickly begin to see who is making a splash, while others tread water or stay on dry land. Social media allows you to fine-tune the timing of your communications.
The Sales Association
MAY 22, 2011
Sunday, May 22, 2011. The Bootstrap: Denise – how do you live without a constant stream of social media pouring from your keyboard? That said, though, I do live with a healthy dose of social media. I like to make connections and social media, in its many forms, allows me to do that quickly and easily.
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