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Are You Too Hard to Reach?

No More Cold Calling

A prospect recently left a voicemail for me and stated his phone number so quickly that I had to listen to the message three times from two different phones. Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award.

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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

December 2011. November 2011. October 2011. September 2011. August 2011. April 2011. March 2011. February 2011. January 2011. If you don’t have your inbound web strategy in place, outbound sales will have to work harder to find prospects and nurture them. July 29th, 2011.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table

Pointclear

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

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Alinean Introduces Interactive Content Connectors for CRM / Marketing Automation Integration

The ROI Guy

Captures rich customer intelligence for superior lead nurturing and accelerated sales cycles Alinean introduced Interactive Content Connectors at the Eloqua Experience event, helping integrate Alinean-value sales / marketing tools with CRM / Marketing Automation solutions, including salesforce.com, Eloqua and more.

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Don’t Let Marketing Off the Hook with Matt Amundson {Hey Salespeople Podcast}

SalesLoft

What you might not have heard is his thoughts on data-driven prospecting and marketing, the new wave of data around intent, or the best way to get a hotel upgrade. So we promised to talk a little bit about data-driven prospecting and data-driven marketing. It’s like a museum to the past in a way. Where do you want to start?

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Why Telemarketing Remains the Unsung Hero of Lead Generation

The Sales Association

Sunday, May 22, 2011. I often encourage prospective clients to test and leverage inbound and direct mail before they invest in telemarketing. In these cases, the prospect and customer will likely be using online information to form an opinion about the client. Why Telemarketing Remains the Unsung Hero of Lead Generation.

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6 Small Town Sensibilities to Boost B2B Social Media Impact

The Sales Association

Friday, February 25, 2011. ” According to one of the top salespeople at Eloqua, Jill Rowley, the line between “personal” and “business” social media is very transparent. Her prospects and clients would like to know who they are doing business with. Posted by Jeff Arnold. at 9:13 AM.