Remove 2012 Remove Buyer Remove Channels Remove Software
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5 Marketing Trends That will Impact 2013

SBI Growth

The pace of technology and buyer behavior transformation continues unabated. Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. There has been a proliferation of tools and channels. We have seen a growth in 2012 in the concept of lead nurturing.

Trends 316
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LinkedIn Celebrates 10 Years with Big Enhancements

Score More Sales

Ongoing use is a big issue in the SaaS marketplace – studies show that people who do not engage with their software-as-a-service don’t renew it. Listen and engage with their market and industry to offer insight to their buyers. LinkedIn clearly has made some great moves, and continues to do so.

LinkedIn 206
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Walk the Flight Line: Get Dirty With Your Troops | Sales Motivation.

The Sales Hunter

Purchasing Departments and Buyers. Jan 23, 2012. Are you spending time with your IT staff to see the hoops they have to jump through to make sure your web site, computers, and software are up to speed? Have you ever spent a day with your channel partners and joined them on a few sales calls? February 2012.

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PowerViews with Dave Munn: The Transformed Marketing Organization

Pointclear

2012 Trending: Significant Transformation for Marketing Groups. New marketing channels. Social Media: The Rise of the Social Buyer in the Complex Sale. The social buyer is real and tends to be younger. Dave adds, “You still have to balance marketing to the social buyer and to the traditional buyer.

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Gartner says 2013 will be a Better Year for IT Spending Growth?

The ROI Guy

This represents a significant uptick in spending growth from the anemic 2012 rate of only 1.2%. In fact, Gartner predicted that 2012 growth was going to be 3.7% Most of the true spending increases are focused on select strategic initiatives, especially in Enterprise Software, the Cloud, Mobile Computing and Big Data.

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Sales Management & The Impact of Social Media

Your Sales Management Guru

Jay McBain, from Channel Eyes, a social media/network company focused on the IT Channel, commented that in his research on the topic; “social would overtake websites as the #1 source of information and online engagement in 2012”. This is exactly what I believe is the direction we will move.

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Risk vs. Reward: 3 Secrets That Will Change the Way You Think About Your Career in Sales Forever

Sales Hacker

The software and technology landscape around you is changing rapidly—that means your career path in sales too. I started my professional sales career at HubSpot in 2012. I started my professional sales career at HubSpot in 2012. One of our Channel Partners created a survey asking about a customer’s buyer persona.