SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Sales Training Connection

NOVEMBER 10, 2014

We have consistently labeled the front-line sales manager as the pivotal job for developing and sustaining a superior sales force. What are companies looking for when hiring a Sales Director in 2014? We just had a conversation with the folks from Software Advice a company that evaluates sales enablement tools. Sales Directors.

Hiring 102

Hiring Pivotal Software Software 102

Velocify

SEPTEMBER 10, 2017

Since opening in 2014, they’ve had to be highly innovative and nimble in order to successfully differentiate themselves in such a competitive market. Read on to learn more about their story and check out our exclusive video interviews with Mike Eshelman, VP of Marketing at First Direct Lending. Impressive! The Bottom Line.

Scale 56

Scale Hiring ROI Case Study 56

Pipeliner

JUNE 7, 2020

I searched for “customer strategy best practices,” hoping to find insight like “on average, machine tools manufacturers dedicate 28% of their marketing spend on capture, and 72% on retention.” Companies that are pivoting their business model. Expanding into new markets. It’s not hard to understand why. Flawed accounting?

Retention 86

Retention Strategy Customer Churn 86

Sales Training Connection

SEPTEMBER 29, 2014

You set clear expectations about timing, budget, and deliverables; make sure employees have the tools and resources they need to do their jobs; provide opportunities for training and learning; and genuinely care about the growth of each individual. They are the pivotal job for driving sales effectiveness. ©2014 Sales Momentum, LLC.

Sales Management 96

Sales Management Journal Lead Rank Pivotal 96

Hubspot Sales

FEBRUARY 15, 2018

I started with the material and grew the products and took them to market.". In 2014, the company rebranded itself as ClassPass: A subscription service model that lets customers go to a set number of classes each month for a recurring fee. LaunchDarkly is a tool that lets companies turn on features for a select number of users.

Twitter 107

Twitter Consumer Fashion Campaigns 107

Sales Hacker

NOVEMBER 10, 2020

AJ Bruno: QuotaPath is a dead simple sales compensation tool for sales teams, for ops, for finance, anyone that’s ever struggled with comp plans, struggled with the ins and outs, explaining it, what if I close these deals, we built a tool for you. We have a few thousand folks that use the tool every day. It was sales.

Call-back 75

Call-back Scale Compensation Ideal Customer Profile 75