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6 Compelling Reasons Your Business Must Try In-App Advertising

Connext Digital

Mobile advertising is leading the digital advertising industry right now and it’s not slowing down any time soon. Advertising on mobile apps has far more reach than desktop ads as mobile users consume more digital minutes compared with desktop users. Mobile users spend more time on apps. Better targeting. Expanded reach.

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3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing Management

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. Lesson # 2 : To define a new market, strategically address problems organizations don’t know they have.

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Here’s Why Your Mobile Ads Aren’t Converting

Connext Digital

Since mobile device usage surpassed desktops in 2016, online marketers have chosen to maximize their efforts on the platform. It’s the perfect channel to grab their target audience’s attention. For instance, Facebook Ads allows you to create custom audiences that advertisers either don’t know or fail to tweak correctly.

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Persona-Based Email Marketing Is on the Rise: Here’s How to Stay Ahead of the Curve

Sales Hacker

The more time people spent online, the more crucial it was for advertisers to directly serve ads relevant to them. But unlike the advertising channels that came before it, the internet was a much better platform for having direct conversations with buyers. Maximizing Buyer Personas to Grow the Conversation.

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Here’s Why Your Mobile Ads Aren’t Converting

Connext Digital

Since mobile device usage surpassed desktops in 2016, online marketers have chosen to maximize their efforts on the platform. It’s the perfect channel to grab their target audience’s attention. For instance, Facebook Ads allows you to create custom audiences that advertisers either don’t know or fail to tweak correctly.

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10 Ways to Make Your Sales and Marketing Content More Powerful

LeadFuze

In today world of content shock and disregard to direct advertising, the struggle for leads turns into bloody marketing warfare. Okay, a copybook maxim goes first: You know that a headline is the most powerful hook for the audience to decide if they want to click and continue reading your sales content. 3 Use Sensory Words.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

But they can also face a winding path to purchase , sprawling buying committees, and a dizzying number of channels vying for their attention. Sales enablement: Messaging needs to be consistent across channels in order for it to resonate with your intended audience. Which Channels Should a B2B Marketing Strategy Include?