The Pipeline

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10 Good Practices to Foster A Growth Mindset Culture in Your Class

The Pipeline

December 31, 2017 Wishing all of of our readers here in EdTech and mLearning a wonderful and happy new year, a year full of success, love and happiness. For today’s post we are sharing with you.read more.

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Make It Small

The Pipeline

The B2B Buying Disconnect – TrustRadius 2017. Vendors focus on providing material that buyers don’t find very useful or trustworthy. Buyers don’t trust all vendor claims, nor do they expect to. These are just two of the many opportunities for sellers to calibrate with buyers.

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Odds & Sods

The Pipeline

2017 The Year Of Sales Enablement. Seems the marketing cooks in Salesland are whipping up something “new” for 2017. Sure you can pat yourself for being ahead of the lesser competitors, why not look forward and make gains, rather than maintaining an easy lead.

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Risk vs. Uncertainty

The Pipeline

According to The B2B Buying Disconnect – TrustRadius 2017, buyers find sellers focus on providing material that buyers don’t find very useful or trustworthy, they don’t trust all vendor claims, nor do they expect to, especially when sellers overemphasize selection criteria that aren’t important to buyers.

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Should B2B Sales Be A Licensed Profession?

The Pipeline

The B2B Buying Disconnect – TrustRadius 2017. Buyers want hands-on experience with the product and insights from customers. Vendors have an arsenal of satisfied customers they aren’t leveraging.

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Resolve to be a Contender Not Column Fodder

The Pipeline

Be a Contender in 2017! Problem is even if that happens, human ego often prevents the buyer from coming back Column C or D, a new search is much simpler for them. Last thought, that time you wasted playing Fodder, not only could have been spent with a real prospect, but you’ll never get it back. See you next year!!

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Have We Lost The Art Of Decision Making?

The Pipeline

win rate is identical to the figure reported in the 2017 study. Read between the lines from this output from The B2B Buying Disconnect – TrustRadius 2017 : Vendors focus on providing material that buyers don’t find very useful or trustworthy. According to CSO Insights’ 2018 survey , things are flat or declining.