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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg Sales

This means creating a vision and a plan, setting goals, building relationships, understanding your product, and implementing analytics so your marketing strategy is data-driven. Driving customer acquisition and sustained revenue growth requires strong follow-up (and follow-through). But what comes next is almost as important.

ROI 171
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6 Questions to Ask When Creating Your Email Marketing Budget

Zoominfo

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Do you have access to the analytics you need? Do you have access to the analytics you need? The reason for this is simple. Not sure where to start?

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AI’s Role In Sales and Marketing

Sales and Marketing Management

Author: Paul Nolan “What happens when new and fast-improving technologies create opportunities to unleash untapped sources of revenue, some of them long trapped by market inefficiencies?”. The authors, Omar Abbosh, Paul Nunes and Larry Downes, refer to this untapped revenue as “trapped value.”. trillion to the U.S. economy alone.

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Upland Software Increases Win Rates and Generates Revenue Faster with Award-Winning Enterprise Sales Enablement Solution Suite

SBI

Upland RO Innovation is different from other sales enablement solutions in that it marries reference management, content delivery, sales enablement, and channel enablement in one platform,” said Nancy Nardin, founder and CEO for Smart Selling Tools. Greater visibility into KPIs through an improved configuration of Upland Analytics.

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Just Out! Our Top 20 Sales Tech Vendors to Follow at Dreamforce #DF17

SBI

Dreamforce 2017 is just around the corner. ModelN @ModelN Model N is a global leader in Revenue Management, maximizing revenue with quoting, contracting, pricing, rebating, channel and compliance solutions. 6-9 in gorgeous San Francisco. Make more money, faster with CallidusCloud.

Vendor 140
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How to Harness the Power of Hyper-Personalization

BuzzBoard

Your strategy should encompass understanding who your customers are, what they want, and how they behave across various channels. However, successful deployment demands a blend of sturdy data infrastructure, analytics, and imaginative strategy. Advanced technologies like AI and machine learning can be incredibly useful in this aspect.

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The Crunchbase 2023 Influential Women in Sales List

Crunchbase

They’re launching sales podcasts, YouTube channels and startups of their own. As the CMO and CGO at Latana (a MarTech and analytics platform) she was instrumental in raising a 36 million euro Series B funding round for her company in 2022. Full methodology details are available at the end of this article.

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