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Tracking Success: Key Metrics for Local Paid Advertising Strategies

BuzzBoard

Understanding the Importance of Key Metrics in Local Paid Advertising Strategies Understanding the significance of key metrics in local paid advertising strategies is a crucial element of a digital marketer’s job, particularly when catering to local businesses. Advertising strategies at this level go beyond merely placing an ad.

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Integrating Your CRM With Social Media and Advertising Platforms

Nutshell

It can also integrate with different tools, including social media and advertising platforms. Table of Contents What is CRM social media and advertising integration? Your marketing channels are some of the best sources of customer data, and that includes social media marketing and paid advertising. Keep reading to learn more.

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The Recruiter’s Guide to Web Analytics

Zoominfo

You must inform your online strategy with highly-specific data– and that’s where web analytics come in. The term web analytics refers to the collection and analysis of web data for the purpose of understanding and optimizing your online presence. Paid advertising. Keep reading! Determine your top traffic sources.

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40 Marketing KPIs Your Team Needs to Track

Zoominfo

Tracking KPIs are effective for unifying goals with quantifiable analysis, as well as celebrating successes. Choosing KPIs for your team starts with analyzing campaigns where KPIs can fit within the buyer’s journey. KPIs should reflect company goals, segmented by campaign and time period. Web Analytics.

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

Persona Actions and Customer Journey Analytics. Cross-Sell Analysis. Cross-sell analysis can help to enhance marketing campaigns by revealing which complementary products or services are likely to be bought together. Targeted Advertising. Determine your analytics approach. Lift ratios above 1.0

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Signals That Indicate Cross-Selling Opportunities

Zoominfo

Persona Actions and Customer Journey Analytics Understanding when to cross-sell to your target audience goes hand in hand with a thorough knowledge of your target personas and your business’ marketing and sales funnel. Measure and track your cross-selling campaigns Measurement is at the heart of growth for any organizational initiative.

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot Sales

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on. To do this, you must first ask, “Where are my prospects coming from?”