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Why Sales Leaders Hate Your Advertising Agency

SBI Growth

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? They are irked when advertising agencies take too much credit for growth. The purpose of this article is for Marketing leaders to; 1. It’s simple.

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The Market Is Uncertain, But Your Demand Gen Strategy Shouldn’t Be

SBI Growth

There is no doubt that life is going to look a little bit different coming out of the COVID-19 pandemic. We have seen medical professionals turn to telemedicine, elementary school students begin eLearning, and even fine dining restaurants start.

Strategy 292
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Why Sales Rejects Quality Leads?

SBI Growth

Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Assess Demand Generation Best Practices.

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Top Lead Generation Statistics for 2018

Zoominfo

Ready to learn more about the state of B2B lead generation? Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. 3 Creative B2B Lead Generation Tactics. Keep reading.

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Poor 'Quality' Marketing Leads for the Dumpster?

SBI Growth

Without a comprehensive lead generation strategy, sales rejection of leads sticks around like a bad rash. Your demand generation team may be high-fiving themselves for activity, not results. It’s easy to pad demand generation numbers with bulk buys. Assess Demand Generation Best Practices.

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Old Fashioned Sales Tactics that Your Small Business Can Utilize

The Pipeline

Many industries that offer advertising in print , such as newspapers and magazines, are no longer as successful as they once were. Probably the most dynamic and important traditional marketing strategy is person to person marketing. Yes, I know earlier in the article I mentioned that print marketing is on the way out.

Fashion 293
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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. The marketing landscape changes constantly as new trends emerge and innovative tactics catch on as effective marketing strategies. Lesson #1: Develop a Customer-Centric Marketing Strategy. It’s that time again.

B2B 124