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Old Fashioned Sales Tactics that Your Small Business Can Utilize

The Pipeline

This of course is an important part of marketing and sales. Many industries that offer advertising in print , such as newspapers and magazines, are no longer as successful as they once were. Companies are using this as a reason to focus all of their sales tactics and marketing dollars to the Internet.

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5 Tips for Using Your CRM to Convert Sales Leads

Nutshell

Utilize sales and email automation Sales and email automation help marketers and sales professionals eliminate certain “non-selling activities” that can eat up time and efforts that could be put toward converting sales leads. Monitor your sales pipeline A big part of converting sales leads is being diligent. You can’t go wrong!

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Dead is Dead! (At Least in Sales and Marketing)

Pointclear

Outbound marketing is dead. Many say that even marketing as a whole is dead. I recently stumbled across the term Zeitgeist —which is defined as the intellectual fashion or dominant school of thought that typifies and influences the culture of a particular period in time. Have you noticed how many things are dead these days?

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4 Alternate Ways to Promote Your Business

The Pipeline

The Pipeline Guest Post – Megan Totka. Marketing, advertising, and finding innovative ways to promote your business are all part of a strategy to acquire new customers. If you don’t market, you probably won’t gain much more business – and new customers and more sales are something every business needs. Sponsorship.

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We Just Got Tickets to the Big Game

Gong.io

“If after seeing the ad you don’t recognize the sound of winning, or associate it with Gong’s brand name, you probably had your sound muted,” said Udi Ledergor, Gong’s Chief Marketing Officer. “We Gong first ran a Super Bowl commercial last year , targeting the Seattle, San Francisco and New York markets. What about the cost?

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How Internet Sales Have Changed the Holiday Shopping Season

The Pipeline

Amazon also has little to no advertising costs – they subsist primarily on word of mouth. Customers still love old fashioned sales tactics. With a swing towards supporting local businesses emerging in everyday markets , this day has the potential to be hugely successful for small business owners. Small Business Saturday.

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Marketing vs. Sales: Their Major Difference and How They Work Together

Tenfold

Business guru and well-known provocateur Tom Peters once addressed a crowd of over 400 sales and marketing executives saying : “I hate sports analogies. To properly understand the difference between sales and marketing, however, another analogy seems more suitable: that of musical theater. The Sales and Marketing Relationship.