What Does the CPRA Mean for Marketers’ Data?
Zoominfo
OCTOBER 5, 2021
This includes the protection of sensitive data such as: Government ID (social security number, driver’s license number, etc.) Imagine you go to run a campaign on January 1, 2023 and find that an entire county decided to opt out of cross-context behavioral advertising. The CPRA also: Limits data retention.
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