Demand Generation Advice for the CEO
SBI Growth
OCTOBER 21, 2012
A definition of latent demand is a prospect is unaware of a problem. When the prospect becomes aware of the problem, you win a sale. Active demand is when a prospect is going to buy something. The prospect’s task is to determine who to buy from. For example, Newsweek announced it is no longer going to print its magazine.
Let's personalize your content