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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. B2C brands often rely on the art of storytelling to engage and influence their audience.

B2C 209
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 76
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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). It’s that time again.

B2B 124
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How to Tackle Live Chat: Behind the Curtain of Advanced Customer Service Skills

Lessonly

Combined, we’ve developed over 50 years of advanced customer service skills and built a customer service skills resume that includes: 300 active chats each per week. Average customer satisfaction scores of 4.8 The Lessonly Customer Service Philosophy. What is customer service to you?

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15 Best Sales Lead Databases for 2023

Lead411

15 Best Sales Lead Databases for 2023 In the digital age, the best sales lead databases have become indispensable tools for businesses aiming to drive sales and achieve growth. Integrates with other LinkedIn tools and CRM platforms. Provides advanced lead enrichment and prospecting tools. read more How to Nurture Leads?

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Why your sales meeting sucks — and how enablement can fix it

Sales Hacker

In this article, I’ll take you on a quick tour of why your sales meetings suck — and how to use sales enablement to transform them. Sales enablement is the systematic approach of providing your sales team with content, tools, strategies, and training to help them succeed. The basics: What is sales enablement? Short, sweet, and simple.

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B2B Lead Generation: Customer Journey Map

LeadBoxer

This article will cover the best practices for B2B lead generation. Read on or jump ahead to these topics: Distinguishing Between B2B and B2C. The Basics of a Customer Journey Map. Using Your Customer Journey Map. The Importance of the Customer Journey Map. Distinguishing Between B2B and B2C Customers.