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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Put the customer before the product. B2C brands often rely on the art of storytelling to engage and influence their audience.

B2C 209
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Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Now, there are many companies out there that target both B2C and B2B, like Amazon, Yelp, or OpenTable. If you’re a company that serves both B2C and B2B, you might need both types of CRMs. Can you use the same CRM software for B2C and B2B purposes? Marketing vs. sales.

B2C 74
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Is Your Contact Center a Cost or Value Center, and Who’s Counting?

SBI Growth

Regardless if your company is B2B or B2C, your customers navigate a myriad of channels to connect with your business. Whether those channels are owned by your company (your 800 number or LiveChat on your website), or a third party.

B2C 238
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People Do Business With People They Know, Like, and Trust

Zoominfo

Share your knowledge in blog articles to get people to your website. Sure, you want to write informative articles that help boost your search engine rankings. They tweeted, shared photos, wrote blog articles, and communicated with people. They developed online friendships, and those friends became loyal customers.

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How to Tackle Live Chat: Behind the Curtain of Advanced Customer Service Skills

Lessonly

Combined, we’ve developed over 50 years of advanced customer service skills and built a customer service skills resume that includes: 300 active chats each per week. Average customer satisfaction scores of 4.8 The Lessonly Customer Service Philosophy. What is customer service to you?

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B2B Blog Post Round Up: Marketing Tech, Direct Dials, and More

Zoominfo

Each month we publish a list of our five favorite articles that we’ve contributed for outside publications. 3 Valuable Lessons B2B Businesses Can Learn from their B2C Counterparts. And let’s face it, selling a business product or service has a certain set of limitations that, say, someone selling a pair of sneakers, may not have.

B2B 124
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Hard for you to say you’re sorry?

Sales and Marketing Management

A study appearing in the February 2018 edition of the Journal of Business & Industrial Marketing was the first to prove its relevance in a B2B setting and provide a preliminary model for achieving the SRP with business customers (“The Service Recovery Paradox in B2B Relationships,” Hübner, et al). Response speed. Compensation.

Loyalty 234