DiscoverOrg Sales

SEPTEMBER 12, 2017

First, the bad news: Most B2B buyers don’t trust salespeople. These 30 findings from our extensive study tell salespeople exactly what to do to change this dynamic, and how to win back the respect and partnership the B2B sales-buyer relationship needs to be mutually successful. Buyers don’t really don’t trust salespeople.

Buyer Persona 206

Buyer Persona Buyer Survey Ideal Customer Profile 206

Zoominfo

DECEMBER 15, 2020

Which means things shaking up in the B2B world — holiday emails are being blasted, sales deals are being closed, and 2021 recruitment strategies are finishing up. Integrating holiday energy with your B2B efforts typically increases chances of revenue success. B2B Tips for Sales, Marketing, Recruitment, and More.

B2B 237

B2B Trade Show Intent Data Buyer Intent 237

The Pipeline

JULY 11, 2014

Yesterday on this blog, I wrote about sellers who drive commerce for their buyers have greater success than those who just drive sales. As it happens, rather than having to do a post about that, this coming Thursday, July 17th, I will be delivering a webinar along with the good folks at DiscoverOrg , addressing that specific process.

Webinar Metrics 292

Webinar Metrics Objections Loyalty Segment 292

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

Vengreso

MARCH 12, 2021

B2B sales professionals are missing out if they’re not using social media, and especially, in their LinkedIn prospecting efforts. Modern B2B buyers are now harder to reach through traditional channels than before. Modern B2B buyers are now harder to reach through traditional channels than before.

LinkedIn 105

LinkedIn Buyer Prospecting Webinar Metrics 105

The Pipeline

SEPTEMBER 2, 2020

From the time of the first salesperson, sales leaders have been trying to figure out how to get their teams to prospect. In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. How do sales leaders create and balance the core element of a fine-tunes prospecting machine?

System 316

System Prospecting Quota Decision Maker 316

Janek Performance Group

MARCH 26, 2024

Among the myriad of tools and strategies available, one aspect stands out: buyer personas. Crafting detailed buyer personas allows organizations to humanize their target audience. Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Vengreso

MARCH 9, 2022

As a B2B sales professional, you’re missing out if you’re not leveraging the power of social selling to enhance and accelerate your LinkedIn prospecting activity. By using social media tools, such as LinkedIn Free, Premium or LinkedIn Sales Navigator, you can make prospecting even easier and more personalized.

LinkedIn 101

LinkedIn Buyer Prospecting Ideal Customer Profile 101

Vengreso

JULY 31, 2023

Let’s talk about how you can kick your B2B buyer intent data to the next level, end the guessing game, and turn those UFOs into SQLs. Where We Are: B2B Account-Level Intent Data Up until now, account-level intent data was the best we had. That’s called B2B buyer-level intent data. What Is B2B Buyer Intent Data?

Intent Data 52

Intent Data Buyer Intent Intent B2B 52

PandaDoc

AUGUST 3, 2020

Webinars bring people together. Unlike seminars that can be reached only locally, webinars offer a global reach. This creates fantastic opportunities for participants and the webinar hosts. However, nowadays, webinars are not always about sheer knowledge sharing. Webinars do hold great marketing potential.

Webinar Metrics 105

Webinar Metrics B2B Lead Rank Lead Scoring 105

Zoominfo

MARCH 24, 2021

For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. Prospect and customer experiences take a hit. So, what does list churn have to do with B2B marketing data?

Data 251

Data B2B Churn Buyer Persona 251

Vengreso

JUNE 27, 2022

Gone are the days when B2B sales were about making a hundred cold calls a day or visiting clients in person. Although cold calling, inbound marketing, inside sales and field sales still have a place in the sales planning of many companies, the modern B2B buyer is looking for a different type of interaction with B2B sellers.

B2B 134

B2B Top of Funnel Decision Maker Ideal Customer Profile 134

The Pipeline

NOVEMBER 19, 2019

This is a serious challenge facing many in B2B selling today, one that will continue to grow. If you can’t master B2B sales and time travel, you may as well learn to serve gravy for them fries. If you can’t master B2B sales and time travel, you may as well learn to serve gravy for them fries. What is B2B sales time travel?

Travel 213

Travel B2B Call-back Sales Qualified Lead 213

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 162

Ideal Customer Profile B2B Buyer Persona Top of Funnel 162

Pointclear

JUNE 6, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. B2B Trade Show Marketing Circa 2013: Everything is the Same, Everything is Different. 5 Buyer Behaviors Reshaping B2B Marketing. Only 16 Percent of B2B Consumers Prefer Live Webinars.

B2B 190

B2B Buyer Trade Show PointClear 190

The Pipeline

MAY 7, 2014

Join me for this special webinar looking at: The Objective Seller – presented by salesforce.com. All businesses have objectives, focusing on objectives and the buyer’s desired return on those objectives, are the most effective way to engage and align with buyers. May 12, 1:00 pm Eastern – register here.

Webinar Metrics 253

Webinar Metrics Objections Segment Loyalty 253

Gong.io

JULY 5, 2022

It‘s no secret that B2B sales (especially at the enterprise level) take a significant amount of time and effort to nurture and eventually close. The B2B sales funnel is a popular method for modeling this journey. What is a B2B sales funnel? . A given buyer might not necessarily move linearly along this pathway.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. Your digital-savvy B2B prospect is researching the product they think they need. What Is a B2B Sales Funnel? Let’s start with that dream customer.

Top of Funnel 130

Top of Funnel Ideal Customer Profile Funnel B2B 130

The Pipeline

MARCH 8, 2014

Objective Based Selling looks at how to align the conversation with the buyer’s objectives, and leveraging those objectives to create a better conversation that drives mutual opportunities and success. Join me on March 19, at 3:00 pm Eastern. . Proactive exploration. Sales Skills Tibor Shanto'

Webinar Metrics 243

Webinar Metrics Objections Segment Loyalty 243

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. When B2B buyers need to solve a problem, they start researching online. Let’s break that down.

Lead Rank 309

Lead Rank Intent Data Closing Buyer Intent 309

Allego

AUGUST 11, 2021

B2B transactions have changed. Like consumers in the B2C space, business buyers have developed new habits during the pandemic. McKinsey research shows that 80% of buyers now prefer virtual engagements, and companies that add the human touch to digital sales achieve twice the return to shareholders.

Buyer 134

Buyer Top of Funnel Collateral B2C 134

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. What is B2B Cold Calling? B2B cold calling is simply calling a prospective customer before they’ve expressed interest in a product or service.

Cold Calling 130

Cold Calling B2B Commission Exact 130

The Pipeline

JULY 11, 2014

Yesterday on this blog, I wrote about sellers who drive commerce for their buyers have greater success than those who just drive sales. As it happens, rather than having to do a post about that, this coming Thursday, July 17th, I will be delivering a webinar along with the good folks at DiscoverOrg , addressing that specific process.

Webinar Metrics 163

Webinar Metrics Objections Loyalty Segment 163

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Your buyers interact with your marketing in one moment, but they make the decision to buy in the future. That means the messages and assets you create must stick in your buyer’s mind long enough to influence their purchase decision. Why Most B2B Marketing is Forgettable.

B2B 134

B2B Marketing Top of Funnel ACT 134

Zoominfo

JANUARY 19, 2021

As opposed to whole blog posts, webinars, eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. Keep in mind that potential prospects may already be interested in your competitors — and your current customers could jump ship. They both need this engagement!

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

Zoominfo

JANUARY 11, 2021

The email inboxes of B2B executives are already filled with so much marketing clutter. Although each prospect is unique, your target audience will have some traits in common, based on industry, location, company size, etc. Creating customer profiles for these prospects is crucial for your marketing campaigns—and in the end, your sales.

Ideal Customer Profile 100

Ideal Customer Profile B2B Buyer Persona Top of Funnel 100

No More Cold Calling

JUNE 29, 2023

Isn’t it time you considered a prospecting approach that delivers double-digit results and eliminates your competition? Now, we’ve created a webinar about the science (and art) of referral selling. Your B2B Lead Generation Sucks … 5 Reasons Why Are you looking for your B2B sales leads in all the wrong places?

Referrals 177

Referrals Channels Cold Calling Scale 177

eGrabber

FEBRUARY 26, 2021

But email marketing always requires choosing B2B prospect lists with relevant information and high levels of personalization. With our experience of working with a lot of B2B companies, we can say that building a prospect list can yield a higher conversion rate, lower CPA, and a shorter sales process. It also helps you.

Ideal Customer Profile 75

Ideal Customer Profile B2B Lead Rank Lead Scoring 75

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. Regardless if you are a grizzled sales veteran with decades of experience or brand new to the profession, here are some simple steps to delight your prospects. So how do you create a positive experience for your prospect during the pre-purchase phase?

B2B 85

B2B Ideal Customer Profile Top of Funnel Prospecting 85

Apptivo

DECEMBER 7, 2022

Qualify the Leads and keep updating the status as they become more and more prospective. Tracking the progress of every lead throughout the lead nurturing process can help identify prospects who might drop-off and prospects most likely to convert. Educating prospects to build trust. On-demand webinars. Retargeting.

Lead Nurturing 96

Lead Nurturing Lead Rank Marketing Qualified Lead Lead Scoring 96

Score More Sales

SEPTEMBER 3, 2013

Call on the wrong prospects. You can waste literally days out of every month looking for the wrong buyers. I would go so far as to say that some sellers waste 2 months out of every year going after the wrong prospective customers. I have even been one of the speakers on a particular webinar and still get a call.

Inside Sales 232

Inside Sales Buyer Lead Rank Lead Scoring 232

Zoominfo

AUGUST 4, 2021

In the world of B2B buying, delivering personalized, relevant, and timely conversations can impact how well and quickly visitors convert. You understand the value of real-time interaction and its influence on your buyer’s journey. This allows you to connect with your prospects and build trust. The Hot Prospect.

Top of Funnel 130

Top of Funnel B2B Sales Qualified Lead Penetration 130

eGrabber

MARCH 25, 2022

Prospecting is one of the major challenges faced by B2B companies. A vast majority of the sales reps feel that B2B prospecting is more challenging than closing sales. Sales reps are even averse to prospecting because of the time & effort it involves to find the prospective customers. Yes, I mean it.

B2B 52

B2B Tools Prospecting Decision Maker 52

Zoominfo

FEBRUARY 25, 2021

Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. While the B2B landscape may always be changing, lead generation will always be important. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

InsightSquared

DECEMBER 20, 2019

This year at InsightSquared, we covered a variety of topics in our webinars, from RevOps process and rep coaching to marketing attribution and pipeline management. Keeping tabs on all this great content is never easy, so we’ve compiled a Best of List with top webinars from our team and partners, to guide you into the new year!

Webinar Metrics 62

Webinar Metrics Account Based Marketing SalesForce Forecasting 62

eGrabber

NOVEMBER 11, 2021

Most of the sales reps who do prospecting want to do it just quicker. Buying prospect lists might be easy. Buying prospect lists might be easy. But sales prospecting and email marketing always require choosing B2B prospect lists with relevant information and high levels of personalization. LikedIn Groups.

B2B 53

B2B Prospecting Sales Qualified Lead Lead Generation 53

Allego

JULY 7, 2022

The B2B buying journey has changed tremendously. It’s no longer linear, it’s digital, buyers are much more empowered, and there are multiple stakeholders on the journey, each taking their own path. That means B2B selling is harder than ever. Sellers must enable buyers differently to help them navigate the purchasing process.

Trends 62

Trends Sales Enablement Buyer Webinar Metrics 62